4 minutes

7 Tips on How to Plan a Website Structure in the Right Way

You’ve probably heard it many times that you need a website. Yes, a website will expand your brand’s reach. It may be the last thing you need to grow exponentially. However, a website that effectively engages visitors and serves its purpose starts with a well-thought-out structure. Website structure, often referred to as the sitemap, is the backbone of your online presence, determining how information is organized and accessed. In this guide, we will explore what website structure is, the types of structures available, and provide valuable tips on how to plan a website for success.

What’s the Website Structure?

Website structure refers to the hierarchical arrangement of pages and content within your website. It defines how users navigate through your site, find information, and interact with your content. A well-designed structure enhances user experience, improves SEO (Search Engine Optimization), and helps achieve your website’s goals. Your website structure relates to how every page and every tablet on the platform performs.

Types of Website Structure

Before diving into the planning process, it’s crucial to understand the various types of website structures:

  • Hierarchical Structure: This is the most common type, where content is organized in a top-down fashion, with a homepage followed by main sections and subpages. It’s intuitive and straightforward, making it suitable for many types of websites.
  • Sequential Structure: Content is presented in a linear fashion, often used for storytelling or guiding users through a specific process. It’s prevalent in blogs and tutorials.
  • Matrix Structure: Information is categorized into multiple dimensions, allowing users to navigate through various aspects of content simultaneously. E-commerce websites often use this structure for product categorization.
  • Database-Driven Structure: Commonly seen in dynamic websites and content management systems (CMS), where content is retrieved from a database and presented based on user queries.

Tips on Planning Your Website Structure

Now that you have an understanding of the types, let’s delve into the planning process.

Market Analysis (Competitors & Target Audience)

Start by conducting a thorough market analysis. Study your competitors’ websites to identify common structures within your industry. Understanding what works and what doesn’t can provide valuable insights for your own structure.

Additionally, define your target audience. Know their preferences, habits, and expectations when navigating websites. This knowledge will guide your structure decisions to ensure a user-centric approach.

Set Up Your Goals for an Effective Sitemap Structure

Clearly define your website’s goals. Are you aiming to inform, sell products, generate leads, or provide resources? Your goals will directly impact your structure. For instance, an e-commerce site will have a different structure than a blog or corporate website.

List Your Content for Your Structure Plan

Make a comprehensive list of all the content you intend to include on your website. This method will help you avoid burnouts. Categorize it logically based on topics, themes, or functionalities. This list will serve as the foundation for your sitemap.

Prioritize Content

Not all content is created equal. Prioritize your content based on its importance and relevance to your goals. Ensure that critical information is easily accessible from the homepage or top-level pages, while less important content can be nested deeper within the structure.

Navigation Planning

Think about how users will navigate your site. If they find it difficult to navigate from one page or section to another, you can bet they’ll leave quickly. Design an intuitive and user-friendly navigation menu that provides easy access to key sections. Consider including dropdown menus for subpages if needed, but avoid overwhelming users with too many options.

Sitemap Creation

With your content list and navigation plan in hand, start creating your sitemap. Use diagramming tools or sitemap generators to visualize the hierarchy of your website’s pages. Ensure that the structure aligns with your goals and is user-friendly.


Before finalizing your website’s structure, conduct usability testing. Ask your coworkers, family or friends to navigate your sitemap and provide feedback. Use their insights to make necessary adjustments to improve user experience.

How Can We Help?

It’s not enough to just have a website, your website online platform should attract the attention of your target audience. The higher the traffic on your website, the better for your brand. But owning a well-structured website is easier said than done. If you lack the expertise to build yourself a well-structured website from scratch, hire professional help. That’s where Premia TNC comes in.

Premia TNC is a business consultancy firm. We’re experts at helping brands unleash their potential. At Premia TNC, we specialize in creating effective website structures that align with your business goals and cater to your target audience. Our experienced team can assist you in every step of the planning and development process, ensuring your website structure sets the foundation for a successful online presence.

We believe in a customer-oriented approach. As a result, all our projects are unique. Consult us today to discuss your project. Let’s do the heavy lifting while you focus on other aspects of your business.


Q: How often should I update my website's structure?

A: It's a good practice to review and update your website's structure periodically, especially when your business goals, content, or user needs change. Regular updates can help keep your site relevant and user-friendly.

Q: Is it possible to change my website's structure after it's live?

A: Yes, it's possible to change your website's structure post-launch. However, major structural changes may impact SEO and user experience. It's best to consult with a web development professional to plan and execute structural changes effectively.

Q: Are there tools available for creating sitemaps?

A: Yes, there are various sitemap creation tools available, both online and offline. Some popular options include Slickplan, XML-sitemaps.com, and Google's XML Sitemap Generator. These tools can help you visualize and create sitemaps efficiently.

Q: Can I use the same structure for mobile and desktop versions of my website?

A: While you can use a similar structure, it's essential to consider the differences in user behavior and screen size between mobile and desktop users. Often, mobile websites benefit from simplified navigation and content prioritization to enhance the mobile user experience.

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