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What Is Social Media Marketing?

Social media marketing is a subset of digital marketing and is considered one of the most effective digital marketing strategies. Social media marketing refers to the use of social media platforms to promote your business.

This includes advertising your products, interacting with your audience, creating engaging content to promote your business, and more. The aim of social media marketing is to build your brand’s online presence by engaging with your audience.

As the name suggests, social media platforms aim to create an online social community for users to interact with one another. As such, social media platforms tend to rely heavily on user-generated content (UGC).

In today’s digital age, almost everyone who spends a significant amount of time online is a social media user. In fact, there are millions of online users in Singapore alone, the vast majority of whom are active on at least one social media platform.

This means that social media marketing is essential for businesses today to reach out to your target audience and promote your brand. Social media is one of the most important digital tools for a business and utilizing it well can lead to amazing results.

What Are The Benefits Of Social Media Marketing?

For almost all businesses, digital marketing and social media are synonymous for growing their online presence. It is extremely common nowadays to see companies having social media accounts, across various platforms.

As a new business owner, you might think it’s not worth taking on the daunting task of managing and running a social media page for your company, but investing in your social media strategy can reap great results for the growth of your business.

Here are the top 4 biggest advantages of social media and why you should seriously consider using it as a digital marketing strategy for your business.

Audience Engagement

As mentioned earlier, the main aim of most social media platforms aim is to create an online social community for users. This makes communication one of the most unique and powerful aspects of social media as a marketing tool. Social media makes it easy for businesses to drive engagement and connect with their target audience. This creates a stronger relationship between consumers and brands, which results in more potential leads and a greater increase in brand awareness and loyalty.


Social media is easily the most affordable digital marketing strategy. It is completely free to create a social media page for your business and start posting content to promote your own products or services to your target audience. There is also paid advertising on social media, which allow you to direct even more traffic to your page and generate greater leads, but these methods are much more cost-efficient than traditional marketing, such as a newspaper or television ad.

Increased Conversions

Research shows that the majority of consumers are unwilling to buy from businesses they do not trust. However, social media can help to combat this by giving your business a trustworthy ‘voice’ by allowing you to connect and engage directly with your target audience. On top of the community aspect, social media allows you to post content promoting your services and products, which includes contests, giveaways and sales promotions. This can also lead to more sales conversions from your social media content creation.

Data Monitoring

Another benefit of social media marketing is how easily you can track and analyze the performance of your social media posts. External data tracking technologies are not even required as these platforms have in-built creator analytics tools. Some of the important data you can monitor to assess the performance of your content include the engagement and conversion rate, likes and followers, website traffic and more.

Why Should You Outsource Your Social Media Management?

Now you know how important social media can be to growing your business’s online presence and how social media marketing can be an indispensable tool in your digital marketing strategies.

The next step is figuring out how you want to manage your brand’s social media pages and content. Some businesses prefer to handle their social media in-house but this can be an extremely daunting task, especially if your marketing team does not have many avid social media users in the first place.

For those who are not social media natives, a great solution for your business could be outsourcing to a trusted social media marketing agency Singapore like Premia TNC. Here are the main reasons why businesses should consider our outsourced social media management services.

Professional Expertise

Like other good social media agencies, we have a dedicated team of social media marketing experts who will help you figure out the best social media management and content strategy for all your business needs.

All-Inclusive Services

Our social media marketing services includes social media management, social media monitoring and reporting, as well as social media content creation. Using outsourced social media services can help you find the best-suited solutions for your business.

Time and Cost-Efficiency

Compared to having an in-house social media team, you can save more time and money by outsourcing your social media needs to marketing experts while you focus on running your business.

Advanced Digital Tools Access

Working together with a social media marketing agency Singapore allows you to gain access to advanced, professional tools and technology. For instance, our expert team makes use of advanced social media analytics and content creation tools.

How We Can Help

Premia TNC is expanding its full suite of corporate services to now include digital marketing service for all your business needs. We pride ourselves on providing high-quality customized services which are tailored specifically to suit your business.

Our dedicated team of professionals are readily available to impart their professional knowledge and expertise and be the best social media marketing agency Singapore has to offer for your business anytime.

Our social media marketing solutions include:

Social Media Management (SMM)

Our SMM services include handling the entire process of managing your business’ Facebook, Instagram and LinkedIn pages, as well as monitoring and analysing the performance of your content on these social media platforms. We aim to help your business grow on social media by increasing your reach to target audiences and your engagement rates.

Social Media Content Creation

Our content creation services include content copywriting and creatives design for the most common formats of social media content, such as text, images, infographics (KR only) and blog posts. We have a dedicated team of social media experts who aim to create a cohesive and unique design and voice for your business through your social media posts.

You can grow your business’s online presence on social media platforms by generating content that is relatable or appealing to your audience and allowing them to interact with your brand and other active users with your content as a topic idea. The most common formats of content creation for social media include photos, blogs, infographics, and more.

Check out our Digital Marketing Services page to find out more about the various digital marketing solutions we can provide for your business. Contact our digital marketing experts for a FREE consultation today on what social media services your Singapore business needs.

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Frequently Asked Questions

Social Media Marketing

1. Which is the best social media site to promote your business?

The best social media platform for promoting your business depends on many different factors. Most importantly, who is your target audience and which social media platforms can you find the majority of them on?

For instance, if your target audience is businesspeople and working professionals, you are likely to find the most successful with advertising your products and services on LinkedIn. If your target audience leans younger and trendier, you might find that it is easiest to grow your brand presence and engagement on Instagram.

If you are unsure of where to find your target audience on social media, Facebook may be a good place to start promoting your business. You can reach the largest possible audience on this social media platform as it has the highest number of active users.

2. Is social media marketing actually important?

Nowadays, digital marketing is almost synonymous with social media. A large majority of people who spend a significant amount of time online are spending their time on various social media sites.

Social media marketing has become one of the most popular and effective tools for businesses aiming for generating more leads online. Increasingly, social media sites have also begun implementing tools to encourage their users to become consumers.

For instance, Instagram now has a ‘Shopping’ function to make it easier for people to buy from brands while scrolling through their page.

3. How does social media help your business?

Social media is a fantastic channel for introducing users to new products and services, special sales and events, and more. Social media marketing is also highly customizable as you have full creative control over how to run your page and what content to post in order to attract your ideal target audience. The social aspect of social media is also great for your business as it creates a sense of community among your followers and this can lead to even more brand engagement.

4. What are social media management services?

Social media management is an outsourced service your business can employ.

Essentially, an external social media agency, like Premia TNC, will come in and help to manage all aspects of your business’ social media accounts, from content creation and posting, to community engagement with your followers.

These agencies can also handle the monitoring and analytics of your posts’ performance on a daily basis. We offer social media management and content creation services for all your business needs. Contact us for a FREE consultation!

5. Must you use outsourced services from a social media marketing agency Singapore?

It is not necessary to outsource social media services, you can have an in-house team to handle social media content creation and management for your business.

However, there’s a reason why so many businesses turn to outsourced services and this is because there are many benefits of partnering up with a social media marketing agency Singapore.

Agencies, like Premia TNC, are trained in finding the best solutions to suit your company’s social media needs. Our dedicated team of experts are experienced in coming up with the best social media strategy for your brand.

If you are looking for a quick and effective way to grow your brand’s online presence, outsource your social media marketing to a dedicated social media marketing agency Singapore like Premia TNC.

6. How much does it cost to hire a social media marketing agency Singapore?

There are many considerations that affect the cost of outsourcing your social media services. For instance, does your business require a one-off service or will you be engaging the social media marketing agency Singapore over a long period of time?

Hiring an agency to manage your brand’s Facebook, Instagram and LinkedIn pages as well as create content for these social media accounts can cost up to $2,000 per month.

Premia TNC offers highly competitive rates for a social media marketing agency Singapore. Contact us for a FREE consultation on how our experts can take care of your brand’s social media content creation and management needs.

7. What’s the best way to grow your business on social media for free?

If you need a truly cost-free social media strategy for your business, try going in front of the camera. Talking directly to your audience can make a huge difference in the way users perceive your brand and your products or services.

At its heart, social media is all about community – people want to connect with other people, not with corporate brands they cannot relate to. By putting yourself onscreen, you create a ‘face’ for your brand on social media and this makes it much easier to grow the online presence of your business.

If you have any other queries about social media strategies for your brand, contact us for a FREE consultation today!