What is Digital Marketing?
Digital Marketing refers to the use of online platforms and digital technology to advertise and market a product, business, or service. Unlike traditional marketing techniques, which employ offline channels such as newspaper print and television advertisements, digital marketing strategies are executes exclusively online. Advertising on social media, email newsletter, search engines like Google, are all examples of digital marketing campaigns. Many media and advertising agencies specialise in digital marketing nowadays. These agencies can help your company by probiding professional digital marketing services and proposing the most effective ways to promote your business online. Media agencies offer a wide array of digital marketing services, ehich can be personalised to suit your business needs. Here are some of the most popular digital marketing services Singapore media agencies offer to their clients.
Which Businesses Need The Digital Marketing Services Singapore Agencies Offer?
Regardless of what industry you are in, all businesses can benefit from implementing digital marketing strategies. Digital marketing is essential for any businesses aiming to grow their brand and audience outreach online. In our increasingly digital world, the majority of consumers are spending more and more time online. This means businesses only using traditional marketing to target offline consumers are missing out on so many potential customers online. With so many online users nowadays, you need to advertise and promote your business or products accordingly. This has led to a surge in the number of businesses taking advantage of digital marketing to reach more customers.
In particular, Singapore has millions of online users who spend a significant amount of their time on the Internet. Thus, all locally-based businesses especially will greatly benefit from using digital marketing services Singapore offers to target their audience. Although any business can reach a wider audience with digital marketing, some businesses in particular thrive online especially and so, digital marketing is more of a necessity to for their company growth. In today’s increasingly digital age, almost all types of businesses are recommended to make use of the digital marketing services Singapore offer but here are some of the businesses that need digital marketing the most:
Small Businesses
Typically, a small business would have a budget with a size to match. Luckily, digital marketing tends to cost less than traditional marketing techniques. So if affordability is a key concern for your business, digital marketing is a perfect choice. Digital marketing is also fantastic for growing a small business from scratch as it allows your business to take advantage of the Internet to reach a wider international audience and introduce your brand to so many consumers.
E-commerce Businesses
As the name suggests, e-commerce businesses sell products and goods to customers exclusively online through their own website or third-party online platforms, like Etsy or Amazon. Growing and maintaining a significant online presence is the most important thing for any e-commerce business and so, digital marketing is definitely essential for any businesses in this industry.
Hospitality businesses
Nowadays, it is not as common for hospitality businesses, such as hotels and airlines, to receive bookings through traditional offline platforms. Instead, the vast majority of hospitality guests are booking their flights and accommodations online. On top of word-of-mouth advertising, hospitality businesses now need to use digital marketing to ensure they are performing well online, especially on search engine results, in order to generate more traffic to their businesses.
Benefits of Digital Marketing
Still not convinced that your business needs digital marketing? Exclusively using traditional marketing is limiting your business from reaching its full potential to promote your services and products to your target audience. Digital marketing is a necessity for almost all businesses today and has so many benefits. Here are some of the top reasons why you need to implement digital marketing to your business strategy if you have not already.
Cost Effective
Digital marketing is more affordable than traditional marketing strategies, like taking out an advertisement on television or in newspapers. Since there is no limit of space on the Internet, the cost of advertising online is typically lower than offline advertising. There are even digital marketing techniques that don’t cost you anything. Creating content on social media platforms relating to your business or products, for instance, is a great and free way to promote and advertise your brand to potential clients.
International Audience
Traditional advertisements tend to have a limited audience. For instance, a billboard ad will only be seen by people who walk past it and a newspaper ad will only be read by people who buy it. On the other hand, an online advertisement has the potential to reach an unlimited international audience, thanks to the global reach of the Internet. With digital marketing, you can easily grow your brand to reach potential customers worldwide.
Trackable Data
Another benefit of digital marketing is data tracking. Running a digital marketing campaign online means you have access to software and dedicated platforms that allow you to track how your consumers are responding to your ads. Some important data you can keep track of include the number of successful sales conversions, website traffic, ad open rates, and more. By tracking this data, you can find out which digital marketing services Singapore businesses can benefit from the most.
Targeted Algorithms
In relation to the previous point, digital marketing also allows you to use data tracking to more accurately target potential interested customers, by monitoring how much they engage with your brand and related topics. For instance, you can specifically target your digital marketing advertisements towards people who have recently searched a keyword relating to any businesses, products, or services you offer.
Consumer Engagement
Online channels, especially social media platforms, thrive on users engaging and interacting with content and other users. As a business owner, you can use this to your advantage with your digital marketing strategies. Creating social media content that aims to generate a buzz online is a tried-and-tested way of getting your audience to interact with your brand page, by liking, sharing and commenting on your posts.
How We Can Help
Premia TNC is expanding its full suite of corporate services to now include digital marketing services for all your business needs. We pride ourselves on providing high-quality customized services which are tailored specifically to suit your business. Our dedicated team of professionals is readily available to impart their professional knowledge and expertise and execute the best digital marketing services Singapore has to offer for your business anytime.
Click on each page to find out more about the various digital marketing solutions we can provide for your business. Contact our marketing experts for a FREE consultation on what digital marketing services Singapore businesses are best suited for.
Digital Marketing Services Singapore Businesses Need – Premia TNC’s Solutions Suite:
Google Marketing Solutions
- Search Engine Marketing (SEM)
- Advertisements on Google Search and Google Display
- Management of Google Ads advertising campaigns
Social Media Marketing Solutions
- Management of social media pages across multiple platforms
- Post content creation for various social media platforms
Website Development Solutions
- Corporate website development and design
- Development of your dedicated landing page
- Web domain hosting
- Management of payment gateways
- Setup of communication bots (LiveChat, WhatsApp, Channel.io)
- Setup of web security for your corporate website
Content Marketing Solutions
- Content writing for your corporate website landing pages
- Content creation of infographics
- Content creation of blog articles
- Copywriting
Creative Design Solutions
- Web design
- Landing page design
- Display ads design
- Social Media posts design
- Presentation/Infographic design (KR Only)
Frequently Asked Questions
Digital Marketing Services Singapore
1. Is digital marketing better than traditional marketing?
Digital marketing and traditional marketing both have their own benefits and challenges. Although they use different platforms, they share similar goals of promoting a product, business or service to an intended audience. Neither one option is objectively ‘better’ than the other, rather, the decision should be made on a case-by-case basis of examining the needs of your business and your target audience. For instance, if you are looking for a cost-effective option that will allow you to reach a global audience, employing digital marketing strategies would best benefit your business.
2. Do I need to use the outsourced digital marketing services Singapore offers?
No, it is not necessary to outsource your company’s digital marketing and you can stick to executing digital marketing strategies in-house. However, there are some benefits of partnering with marketing agencies. Marketing agencies offer professional services to suit your company’s digital marketing needs. Their expert teams have the experience to assess your target audience and come up with a suitable digital marketing strategy for your company. If you are looking for a hassle-free and effective way to promote your business or product online, try outsourcing your digital marketing to dedicated service providers like Premia TNC to get the most effective results for your campaigns.
3. What are the different types of digital marketing?
There is a wide range of different techniques and strategies used in digital marketing. Premia TNC offers the following services:
- Google Marketing
- Social Media Marketing
- Web Design
- Content Marketing
- Creative / Graphic Design
Other digital marketing strategies include email marketing, branding, affiliate and influencer marketing, and more.
4. How much does it cost to hire a digital marketing agency?
The cost of digital marketing services Singapore agencies charge varies depending on what kind of service you require and whether you require the service on a regular, monthly basis or just as a one-off project.
Who you hire is also a factor in how much it costs. For instance, you would not expect to pay the same rates to a freelance graphic designer doing a one-off project and an established, award-winning agency doing an ongoing social media campaign.
Premia TNC offers highly competitive rates for digital marketing services Singapore businesses need, starting from as low as $XX per month. Read our full pricing guide for more information.
5. How do I choose the right digital marketing agency?
There are so many marketing agencies out there, it can be difficult to know which one is the perfect fit for you. When deciding on an agency to work with, here are a few things to keep in mind:
- What is your goal for the outsourced service?
- How much budget do you have for this service?
- What services do the agency offer? Do they specialise in the service you want?
- Does the agency have experience in executing the service?
- How is the agency’s portfolio? Does their prior work highlight their skills?
Another important thing to consider is how comfortable do you feel communicating and working together with the agency. This is not easily ascertained just from reading an agency’s website so try reaching out to them directly.
Contact our consultants at Premia TNC for a FREE consultation today!
6. How do I track the results of a digital marketing campaign?
A good digital marketing agency will work together with you to figure out what are the Key Performance Indicators (KPI) and set appropriate goals for your digital marketing campaign.
Some KPI metrics for tracking your progress are seeing a growth in the number or amount of:
- Website traffic
- Sales conversions
- Audience engagement
- Brand awareness
- Post impressions
- Comments
- Followers
There are many other ways to track the results of your campaign and the growth of your company but you can just focus on the metrics that are most relevant to you.
Unsure of what’s the best way to measure your progress as a business? Let Premia TNC help you with our expertise in digital marketing services Singapore businesses can all benefit from.
