One of the most essential KPIs in Google Ads is cost per click (CPC). It is the fee you pay each time someone clicks on your ad. While CPC varies depending on a variety of circumstances, there are a few things you can do to reduce your CPC and get more bang for your buck.
This article will cover four effective methods for lowering CPC in Google Ads. We’ll cover everything from adjusting your keyword strategy to increasing your quality score. You may lower your CPC when you start seeing greater results from your Google ads by following these guidelines.
Lower Bids
Lowering your bids is the most obvious strategy to reduce CPC. This may appear to be paradoxical, yet it is a really effective approach to save money. Other marketers are likely to outbid you if you bid too high for your keywords. If you lower your bids, your ad position might drop slightly. However, you can still afford more clicks with a similar budget, and the frequency of your ads will increase.
Change your approach to keyword
Another option to reduce CPC is to adjust your keyword strategy. Long-tail keywords can be used instead of high-volume, competitive keywords. Long-tail keywords are more particular and have less competition, therefore you’re more likely to earn a higher CTR and a lower CPC.
Instead of competing on the keyword “shoes,” for example, you may bet on the long-tail keyword “mens running shoes.” Because this keyword is more precise and has less competition, you should expect a greater CTR and a cheaper CPC.
Use different Match Types
The match type of your ad determines how closely it will match a search query. There are three categories of matches:
Broad match: Your ad will appear for searches that include synonyms, similar words, and misspellings as well as searches that include your specific keyword.
Phrase match: Your ad will appear for searches that include the terms in your keyword phrase in any order, as well as searches that include the words in your keyword phrase exactly.
Exact match: Your ad will only appear for searches that contain your specific keyword.
Using the appropriate match types can assist you in lowering your CPC. If you’re bidding on the keyword “shoes,” for example, you might want to utilise phrase match or exact match instead of broad match. This will help you ensure that your ad appears solely for searches related to your business.
Improve Your Quality Score
Your quality score indicates how relevant your ads are to the search queries for which they are displayed. A good quality score can assist you in lowering your CPC. You can enhance your quality score by doing the following things:
- Make sure your ad copy is relevant to the keywords you’re bidding on.
- Use clear and concise ad copy.
- Use strong calls to action.
- Create high-quality landing pages.
- Track your results and make adjustments when needed.
Adjust Bids Beyond Keywords: Locations, Devices, and Ad Schedule
Aside from altering your bids for keywords, you may also adjust your bids for location, device, and ad schedule. For example, you may wish to bid higher for clicks from people in your target location, or lower your bid for clicks from those using mobile devices.
By adjusting your bids for these factors, you can further lower your CPC and get more out of your Google Ads campaigns.
How Can We Help?
If you’re looking for help lowering your CPC in Google Ads, we can help. We have a team of experienced Google Ads professionals who can help you with everything from keyword research to ad copy to landing page optimization. We can also help you track your results and optimize your campaigns for maximum impact.
FAQs
What is CPC?
CPC stands for cost per click. It's the amount of money you pay each time when someone clicks on your ad.
How can I lower my CPC?
There are a number of things you can do to lower your CPC, including lowering your bids, changing your approach to keywords, using different match types, and improving your quality score.
What are some other factors that affect CPC?
Other factors that can affect CPC include the competitiveness of your keywords, the time of day, and the day of the week.
How can I track my CPC?
You can track your CPC in Google Ads. To do this, go to the "Keywords" tab and click on the "CPC" column.
Sure, here are some more FAQs about lowering CPC in Google Ads:
What is the difference between CPC and CPA?
CPC is an abbreviation for cost per click. It is the fee you pay each time someone clicks on your ad. CPA is an abbreviation for cost per acquisition. It is the fee you pay each time someone does a desired activity, such as completing a purchase or joining your email list.
How long will it take to see results from lowering my CPC?
The time it takes to see results from lowering your CPC depends on a variety of factors, including the competitiveness of your keywords, the quality of your ad copy, and the optimisation of your landing pages. However, after a few weeks of making modifications, you should begin to notice some improvements.
What is the best way to lower my CPC?
This question does not have a one-size-fits-all response. The greatest strategy to reduce your CPC will depend on your unique situation. However, some of the most successful techniques to reduce CPC are as follows:
Lowering your bids:This is the most obvious way to lower CPC. However, it's important to be careful not to lower your bids too much, or you may not show up for enough searches.
Changing your approach to keywords: Instead of bidding on high-volume, competitive keywords, you can focus on long-tail keywords. Long-tail keywords are more specific and have less competition, so you're more likely to get a higher click-through rate (CTR) and a lower CPC.
Using different match types: Match types determine how closely your ad will match a search query. Using the right match types can help you lower your CPC.
Improving your quality score: Your quality score is a measure of how relevant your ads are to the search queries they're shown for. A high quality score can help you lower your CPC.
Adjusting bids for other factors: In addition to adjusting your bids for keywords, you can also adjust your bids for other factors, such as location, device, and ad schedule.
What are some other factors that can affect CPC?
Other factors that can affect CPC include:
- The competitiveness of your keywords
-The time of day
- The day of the week
- The location of your target audience
- The device used by your target audience
-The ad extensions you use
- The landing page you use
How can I track my CPC?
You can track your CPC in Google Ads. To do this, go to the "Keywords" tab and click on the "CPC" column.
