Business Opportunities in Vietnam


Nestled in Southeast Asia, Vietnam is rapidly emerging as a dynamic economic powerhouse, attracting investors and entrepreneurs from across the globe. With a young and vibrant population, a burgeoning middle class, and a pro-business government, the country offers huge potential for savvy individuals seeking promising business ventures. In this article, we embark on a journey to uncover the most lucrative opportunities Vietnam has to offer, exploring key industries and emerging trends to guide aspiring entrepreneurs towards success in this vibrant market. Join us as we unlock the avenues to discovering the best business opportunities in Vietnam. 

Key factors behind starting a business in Vietnam 

The ease of obtaining visas and increased flight accessibility have significantly bolstered Vietnam’s economy. With its manufacturing sector comprising approximately 70% of foreign direct investment (FDI), Vietnam emerges as a favorable alternative to China for various industries, benefiting from factors such as cost-effectiveness in production, favorable trade agreements, and tax incentives

This has attracted major tech players like Samsung and Intel, with their operations in the country skyrocketing from 5% in 2010 to 25% in 2015. The signing of the Trans-Pacific Partnership (TPP) further propelled Vietnam’s economic growth, projecting a 10% GDP increase and a 30% rise in export value until 2030, opening up previously restrictive sectors for entrepreneurial ventures. 

Venturing into overseas markets, though inherently risky due to differing demands and cultures, can be mitigated by starting small and gradually scaling operations. The TPP’s provisions have facilitated business activities by removing regulatory hurdles, providing entrepreneurs with more flexibility and opportunities to thrive in Vietnam’s burgeoning economy. 

7 booming industries and business opportunities in Vietnam 

Vietnam’s dynamic economy and favorable business environment have spurred the growth of various industries, presenting lucrative opportunities for entrepreneurs and investors alike. From technology to tourism, here are seven booming business opportunities in Vietnam, driving Vietnam’s economic expansion and offering promising prospects for growth and innovation. 

1. Tourism 

In 2018, Vietnam saw a significant decline in foreign visitors, with numbers plummeting to 3.8 million from the previous year’s 18 million. Nonetheless, tourism remained a vital contributor to the economy, generating $31 billion, which accounted for 12% of the GDP, largely fueled by local tourists. Despite the setback, the country is poised for a swift recovery with the resurgence of interest from digital nomads and telecommuters. The government’s target is to attract 5 million tourists in 2022 and fully restore pre-pandemic levels by welcoming up to 20 million tourists in 2023. 

As of the first eight months of 2022, Vietnam has received 1.44 million international visitors, a figure constrained by visa limitations that are anticipated to ease in 2023. The nation is optimistic about regaining momentum in its tourism sector, driven by the anticipated return to normalcy and the relaxation of travel restrictions. 

2. Information technology 

Vietnam’s information technology sector has burgeoned into a prime hub for business opportunities, propelled by a dynamic workforce, government backing, and adept integration of global tech advancements. Major cities like Hanoi and Ho Chi Minh City have emerged as key destinations for international IT investment. Promising career avenues in Vietnam’s IT landscape encompass artificial intelligence, and cybersecurity. With its considerable growth potential, Vietnam offers investors an array of compelling business prospects within the IT industry. 

3. E-commerce 

Vietnam is projected to lead Southeast Asia’s e-commerce growth by 2026, with a forecasted e-commerce gross merchandise value (GMV) of $56 billion, 4.5 times the 2021 prediction. With seven out of ten consumers having internet access, Vietnam emerges as a robust market, expected to reach 53 million digital users by the close of 2021. 

4. F&B industry 

In 2019, Vietnam ascended as a prominent food and beverage market, ranking 10th in Asia, according to a report by Business Monitor International Ltd. The savory snacks industry in Vietnam, particularly potato chips, is poised for exponential growth in value, with pretzels also expected to see a rise in volume between 2020 and 2025. 

5. Import and export 

Vietnam boasts a plethora of commodities renowned as staples globally, including rice, coffee, crude oil, rubber, and more. For ambitious entrepreneurs venturing into exportation, tapping into these resources presents a lucrative opportunity. To reach buyers worldwide, exploring e-commerce platforms becomes essential, facilitating connections with individuals seeking these sought-after products. 

6. AI-driven logistics and warehousing 

Vietnam has surged to eighth place in global logistics markets, leveraging advancements like AI and automation to optimize supply chains and routes. These technologies are integral to warehouse operations, where expansion and diversification of items are driving efficiency gains and waste reduction. This surge in demand for technology is fueling investment in AI and automation across Vietnam’s logistics and warehousing sectors. 

7. Renewable energy 

Vietnam has committed to achieving carbon neutrality by 2050, joining other nations in the effort to combat global warming. Additionally, at COP26, Vietnam, Indonesia, Poland, and other major coal users pledged to gradually phase out coal-fired power and restrict new plant construction. Vietnam’s electricity consumption has been growing rapidly, driving investment in renewable energy and a shift away from coal while making incredible strides worldwide. 

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1. What sectors offer business opportunities in Vietnam?

Some of the promising business opportunities in Vietnam include the manufacturing, technology, agriculture, tourism, and renewable energy sectors.

2. What challenges do businesses face in Vietnam?

Challenges include navigating complex regulations, bureaucratic hurdles, infrastructure deficiencies, local competition, and managing risks related to currency fluctuations and geopolitical tensions.

3. How can foreign investors succeed in Vietnam?

Success hinges on thorough market research, building local networks, adapting to cultural nuances, and establishing strong relationships with stakeholders. Investing in talent development and sustainable practices is key to long-term success.