How To Do an Effective Google Ads Audit For Your Google Ads Campaign? 

Google Ads Audit

4 minutes The future of B2B marketing is looking good because technology has enabled brands to reach larger audiences with ad campaigns. Today, businesses use Pay-Per-Click (PPC), a paid-marketing strategy to increase engagement and generate revenues. However, while this strategy remains effective, some important factors must be considered. One of them is performing a Google Ads audit to track the performance of a campaign and compare it with competitors.  

Below is a comprehensive analysis of Google Ads audit and 8 simple ways to perform one.