How To Increase Your Google Ad Conversion With A Good PPC Landing Page
5 minutes Pay-Per-Click (PPC) is an online advertising model where advertisers can display their ads free-of-charge and they only need to pay a fee whenever someone clicks on their ad.
To maximize the benefits of PPC advertising, it’s crucial to have an effective PPC landing page.
Before learning how to increase your Google Ad conversions with a good PPC landing page, you will need to know what a PPC campaign is and what a PPC landing page contains.
It is also essential to know the key components of a high-performing landing page and why it’s important to use landing pages for Google Ads. Read our article to find out how to create a PPC landing page that converts.
Whether you’re an experienced marketer or a newcomer to the world of PPC advertising, this article will provide you a comprehensive guide to help you improve your Google Ad conversions and increase your ROI.
8 Critical SEM Performance Metrics To Track For Your Next Campaign
5 minutes Search engine marketing (SEM) is a powerful tool that businesses can use to increase their online visibility, drive traffic to their websites, and ultimately, boost their bottom line.
However, simply launching an SEM campaign is not enough – it’s essential to track and analyze the performance of your campaigns to ensure that you are getting the most out of your investment.
In this article, we will explore the 8 SEM performance metrics every business should track to evaluate the success of their campaigns.
This includes click-through rate (CTR), conversion rate, cost per click (CPC), quality score, impressions share, cost per action (CPA), customer lifetime value (CLV), and return on ad spend (ROAS).
Read on to gain a deeper understanding of these SEM performance metrics and how they can help you optimize your campaigns to achieve maximum results and grow your business.
