{"id":91702,"date":"2026-07-14T17:04:55","date_gmt":"2026-07-14T09:04:55","guid":{"rendered":"https:\/\/premiatnc.com\/vn\/?p=91702"},"modified":"2026-07-14T17:11:13","modified_gmt":"2026-07-14T09:11:13","slug":"e-commerce-market-in-vietnam","status":"publish","type":"post","link":"https:\/\/premiatnc.com\/vn\/blog\/e-commerce-market-in-vietnam\/","title":{"rendered":"Tapping into the Retail Revolution of the E-Commerce Market in Vietnam"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2024\/06\/ecommerce-market-in-vietnam-1024x597.jpg\" alt=\"e-commerce market in vietnam\" class=\"wp-image-91707\" srcset=\"https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2024\/06\/ecommerce-market-in-vietnam-1024x597.jpg 1024w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2024\/06\/ecommerce-market-in-vietnam-300x175.jpg 300w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2024\/06\/ecommerce-market-in-vietnam-768x448.jpg 768w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2024\/06\/ecommerce-market-in-vietnam.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/api.whatsapp.com\/send\/?phone=85256281754&amp;text&amp;app_absent=0\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"148\" src=\"https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-1024x148.png\" alt=\"\" class=\"wp-image-89394\" srcset=\"https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-1024x148.png 1024w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-300x43.png 300w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-768x111.png 768w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-1536x222.png 1536w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-2048x296.png 2048w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<div style=\"border: 1px solid #ffffff;border-radius: 30px;background-color: #f3f3f3;padding-top: 30px;padding-left: 35px;padding-right: 35px;padding-bottom: 30px\" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-05b484bf-ae9f-4008-a0d8-b2f081bcbdbc\">\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"ub-styled-box-bordered-content-\">Key Takeaways<\/h2>\n\n\n\n<ul style=\"padding-left:23px\" class=\"wp-block-list\">\n<li style=\"line-height:1.3\">Vietnam\u2019s e-commerce market reached approximately US$31 billion in 2025, growing 25.5% year on year and representing about 10% of the country\u2019s total retail sales.\u00a0\u00a0<\/li>\n\n\n\n<li>Current market analysis focuses on Shopee, TikTok Shop, Lazada and Tiki.\u00a0Sendo\u00a0should no longer be presented as an active leading platform after its traditional marketplace and\u00a0Sendo\u00a0Farm operations ended.\u00a0\u00a0<\/li>\n\n\n\n<li>The Law on E-Commerce and Decree No. 248\/2026\/ND-CP have applied since July 1, 2026, introducing clearer responsibilities for platforms, social commerce, livestream selling, seller verification and foreign operators.\u00a0\u00a0<\/li>\n\n\n\n<li>Market-entry requirements depend on the platform\u2019s actual functions. A business selling its own products through an online ordering platform follows a different procedure from an intermediary marketplace, commercial social\u00a0network\u00a0or integrated platform.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n<\/div>\n\n\n<h2 id=\"h-the-role-of-tax-incentives-in-driving-innovation-and-economic-growth\" class=\"wp-block-heading\" style=\"font-size:25px\"><strong><strong>Vietnam Pre-Incorporation Checklist<\/strong>\u00a0<\/strong>\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A comprehensive checklist to help you stay compliant and organised before incorporating in Vietnam \u2013 covering business activities, location, legal structure, licensing, banking, and tax requirements.\u00a0<\/p>\n\n\n\n<h2 id=\"h-the-role-of-tax-incentives-in-driving-innovation-and-economic-growth\" class=\"wp-block-heading\" style=\"font-size:25px\"><strong><strong><strong>Introduction<\/strong>\u00a0<\/strong>\u00a0<\/strong>\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vietnam\u2019s rapid digitalisation has transformed e-commerce from a supplementary sales channel into a central part of the country\u2019s retail economy. Local and international businesses now compete through marketplaces, social-commerce channels, brand-owned websites, mobile applications, livestreams and omnichannel retail networks.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The opportunity is substantial, but market growth is being accompanied by tighter regulatory oversight. Businesses must now consider seller identity verification, consumer information, complaint handling, product authenticity, tax administration, data\u00a0protection\u00a0and cross-border platform requirements as part of their operating model.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This article examines the size of Vietnam\u2019s e-commerce market, the trends shaping it, the principal platform models, current market\u00a0participants\u00a0and the legal considerations businesses should assess before entering the sector.\u00a0<\/p>\n\n\n\n<h2 id=\"h-the-role-of-tax-incentives-in-driving-innovation-and-economic-growth\" class=\"wp-block-heading\" style=\"font-size:25px\"><strong>What Is the E-Commerce Market in Vietnam?\u00a0<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vietnam\u2019s e-commerce market\u00a0comprises\u00a0online retail websites, mobile applications, marketplaces, social-commerce channels, livestream selling and integrated digital platforms through which businesses and consumers discover,\u00a0order\u00a0and pay for goods or services. The Ministry of Industry and Trade estimated the market at\u00a0approximately US$31 billion\u00a0in 2025, up 25.5% year on year and equal to\u00a0roughly 10%\u00a0of national retail sales.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The market includes more than conventional online stores. It covers businesses selling their own products, intermediary platforms connecting third-party sellers with buyers, social networks incorporating commercial functions, creator-led sales, affiliate\u00a0marketing\u00a0and cross-border platforms serving Vietnamese consumers.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This variety creates opportunities for businesses of\u00a0different sizes. A retailer may start by selling through an established marketplace, build a direct-to-consumer website after\u00a0validating\u00a0demand, and later integrate physical stores, mobile applications, social\u00a0media\u00a0and fulfilment services into one omnichannel operation.\u00a0<\/p>\n\n\n\n<h2 id=\"h-the-role-of-tax-incentives-in-driving-innovation-and-economic-growth\" class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Exploring the Size and Advantages of the E-Commerce Market in Vietnam<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vietnam\u2019s\u00a0previous\u00a0market forecasts of\u00a0approximately US$23\u201324 billion by 2025 or 2029 are no longer suitable. The country had already exceeded US$25 billion in 2024, before reaching approximately US$31 billion in 2025.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">STATISTIC: Ministry of Industry and Trade year-end figures show that the market grew materially between 2024 and 2025:\u00a0<\/p>\n\n\n\n<figure style=\"font-size:17px\" class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Reporting period<\/strong>&nbsp;<\/td><td><strong>E-commerce market size<\/strong>&nbsp;<\/td><td><strong>Year-on-year growth<\/strong>&nbsp;<\/td><td><strong>Share of total retail goods and consumer-service revenue<\/strong>&nbsp;<\/td><td><strong>Source organisation<\/strong>&nbsp;<\/td><\/tr><tr><td>2024&nbsp;<\/td><td>More than US$25 billion&nbsp;<\/td><td>20%&nbsp;<\/td><td>Approximately 9%&nbsp;<\/td><td>Vietnam E-commerce and Digital Economy Agency, Ministry of Industry and Trade&nbsp;<\/td><\/tr><tr><td>2025&nbsp;<\/td><td>Approximately US$31 billion&nbsp;<\/td><td>25.5%&nbsp;<\/td><td>Approximately 10%&nbsp;<\/td><td>Vietnam E-commerce and Digital Economy Agency, Ministry of Industry and Trade&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">STATISTIC: Metric\u2019s four-platform market tracker recorded VND148.6 trillion in sales across Shopee, TikTok Shop, Lazada and Tiki during Q1 2026, an increase of\u00a046.6% from the same period in 2025. Transaction volume reached\u00a0approximately 1.139 billion products, while about 490,900 shops generated at least one order.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Metric also found that official \u201cShop Mall\u201d stores represented only 2.47% of active shops on Shopee, Lazada and TikTok Shop during Q1 2026 but generated 32.4% of sales on those platforms. This\u00a0indicates\u00a0that product authenticity, brand recognition and consumer trust are becoming increasingly important competitive advantages.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Ministry\u2019s annual market-size estimate and Metric\u2019s platform sales should not be treated as interchangeable. The Ministry\u2019s figure covers the broader e-commerce market, while Metric\u2019s report measures sales on four named retail platforms.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vietnam\u2019s National E-Commerce Development Master Plan for 2026\u20132030\u00a0indicates\u00a0that the government expects this expansion to continue. By 2030, the plan targets online participation by 70% of adults, annual retail e-commerce growth of 20\u201330%, and e-commerce\u00a0representing\u00a020% of national retail goods sales. It also targets 80% non-cash transactions, electronic invoicing for all covered e-commerce transactions and participation by 60% of small and medium-sized enterprises on e-commerce platforms. These are policy targets rather than guaranteed market forecasts.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For businesses, the main advantages of Vietnam\u2019s e-commerce market include nationwide customer reach, comparatively flexible channel-entry options, strong mobile engagement, opportunities for data-led personalisation and the ability to test demand without initially\u00a0establishing\u00a0an extensive physical retail network.\u00a0<\/p>\n\n\n\n<h2 id=\"h-the-role-of-tax-incentives-in-driving-innovation-and-economic-growth\" class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Trends Shaping the E-Commerce Market in Vietnam<\/strong>\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Social Commerce, Livestreaming and Creator-Led Sales\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shopping journeys increasingly begin with short-form video, livestreams, influencers, key opinion\u00a0leaders\u00a0and affiliate links rather than conventional search alone. TikTok Shop has accelerated this shift by combining product discovery,\u00a0entertainment\u00a0and checkout within one platform. Established marketplaces have responded by expanding their own livestream,\u00a0video\u00a0and creator tools.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The regulatory framework has also caught up with these formats. Livestream sellers, including KOLs, KOCs and other hired presenters, must be identity-verified before selling through a livestream. Product presentations must be truthful and must not mislead consumers\u00a0regarding\u00a0functions, quality, origin, price,\u00a0warranty\u00a0or availability. Affiliate relationships and referral mechanisms must also be transparent.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mobile-First and Omnichannel Retail\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile applications\u00a0remain\u00a0central to product discovery, ordering, customer\u00a0service\u00a0and payment. At the same time, pure online and offline retail are increasingly converging. Retailers use physical shops as experience centres,\u00a0collection points, fulfilment\u00a0locations\u00a0and after-sales service centres, while online channels provide broader assortment, customer\u00a0data\u00a0and continuous access.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Omnichannel operations can be especially valuable in categories where customers want to inspect products or obtain installation, maintenance,\u00a0return\u00a0or warranty support. The government\u2019s retail-development direction also expressly promotes omnichannel retail, mobile commerce and commerce conducted through social-network applications.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Digital Payments, Logistics and Fulfilment\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cash on delivery\u00a0remains\u00a0relevant, but e-wallets, bank transfers, cards, platform\u00a0payments\u00a0and other cashless methods continue to expand. Businesses must therefore accommodate several payment preferences while\u00a0maintaining\u00a0fraud controls, reconciliation\u00a0processes\u00a0and clear refund procedures.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fast fulfilment is also becoming a baseline expectation. Competitive operations increasingly depend on inventory visibility, warehouse automation, route\u00a0optimisation, regional fulfilment\u00a0capacity\u00a0and reliable return\u00a0logistics. Rural delivery coverage, cold-chain\u00a0requirements\u00a0and rising shipping costs can still affect margins and service quality.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Greater Emphasis on Authenticity and Consumer Trust\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strong sales from official platform stores\u00a0indicate\u00a0that consumers increasingly value authorised products, traceable origins,\u00a0warranties\u00a0and dependable after-sales support. Brands should therefore treat product documentation, seller verification, intellectual-property\u00a0protection\u00a0and complaint handling as commercial differentiators rather than back-office compliance tasks.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Consolidation, Higher Costs and Operational Discipline\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vietnam\u2019s e-commerce market is entering a more mature phase. Higher platform fees,\u00a0logistics\u00a0costs, tax compliance\u00a0requirements\u00a0and customer-acquisition expenses are making aggressive discounting less sustainable. Industry reporting\u00a0indicates\u00a0that sellers are placing greater emphasis on operational\u00a0efficiency, customer data, brand\u00a0building\u00a0and profitable product selection.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses should\u00a0consequently\u00a0evaluate their actual contribution margin after commissions, advertising, vouchers, fulfilment, returns,\u00a0tax\u00a0and customer-service costs. High gross sales do not necessarily produce a profitable e-commerce operation.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/premiatnc.com\/singapore-holding-company-and-vietnam-subsidiary-ventures\/?utm_source=google&amp;utm_medium=organic&amp;utm_campaign=Singapore+Holding+Company+and+Vietnam+Subsidiary+Partnership\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2024\/01\/VN-8-Strategic-Benefits-to-Expand-Your-Business-in-Vietnam-with-a-Singapore-Holding-Company-1-1024x555.jpg\" alt=\"\" class=\"wp-image-94015\" srcset=\"https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2024\/01\/VN-8-Strategic-Benefits-to-Expand-Your-Business-in-Vietnam-with-a-Singapore-Holding-Company-1-1024x555.jpg 1024w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2024\/01\/VN-8-Strategic-Benefits-to-Expand-Your-Business-in-Vietnam-with-a-Singapore-Holding-Company-1-300x163.jpg 300w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2024\/01\/VN-8-Strategic-Benefits-to-Expand-Your-Business-in-Vietnam-with-a-Singapore-Holding-Company-1-768x416.jpg 768w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2024\/01\/VN-8-Strategic-Benefits-to-Expand-Your-Business-in-Vietnam-with-a-Singapore-Holding-Company-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"#footer-form\" style=\"background-color:#f04e23\">Book Your Free Incorporation Advisory Now!<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h2 id=\"h-what-are-the-types-of-tax-incentives-in-vietnam\" class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Variations in Platforms for the E-Commerce Market in Vietnam<\/strong>\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The original distinction between \u201cretail,\u201d \u201cmarketplace\u201d and \u201cclassifieds\u201d is commercially useful but no longer sufficiently precise for regulatory planning. Under the current framework, the platform\u2019s actual features\u2014including who sells, whether third parties\u00a0participate, whether online ordering is enabled and whether social or integrated functions are offered\u2014determine\u00a0the applicable procedure and obligations.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">COMPARISON:&nbsp;<\/p>\n\n\n\n<figure style=\"font-size:17px\" class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Platform model<\/strong>&nbsp;<\/td><td><strong>Main commercial function<\/strong>&nbsp;<\/td><td><strong>Principal procedure under the current framework<\/strong>&nbsp;<\/td><td><strong>Practical implication<\/strong>&nbsp;<\/td><\/tr><tr><td>Online sales e-commerce platform&nbsp;<\/td><td>The operator sells its own goods or services&nbsp;<\/td><td>A platform with online ordering follows the notification procedure; the provincial People\u2019s Committee confirms the notification&nbsp;<\/td><td>Suitable for brand-owned or retailer-owned websites and applications, subject to any separate product or business conditions&nbsp;<\/td><\/tr><tr><td>Intermediary e-commerce platform&nbsp;<\/td><td>The operator connects third-party sellers and buyers&nbsp;<\/td><td>Registration with the Ministry of Industry and Trade is&nbsp;required&nbsp;before operation&nbsp;<\/td><td>The operator must address seller verification, platform rules, complaints, record retention and violating products or stores&nbsp;<\/td><\/tr><tr><td>Social network conducting e-commerce&nbsp;<\/td><td>Commercial activity is conducted through seller accounts, content,&nbsp;livestreams&nbsp;or other social functions&nbsp;<\/td><td>Registration with the Ministry of Industry and Trade is&nbsp;required&nbsp;<\/td><td>Seller accounts must be distinguishable from ordinary social interaction, with&nbsp;additional&nbsp;obligations based on enabled sales functions&nbsp;<\/td><\/tr><tr><td>Integrated e-commerce platform&nbsp;<\/td><td>One platform combines several e-commerce models or functions&nbsp;<\/td><td>Registration with the Ministry of Industry and Trade is&nbsp;required&nbsp;<\/td><td>The operator must map and&nbsp;comply with&nbsp;the obligations applicable to each integrated function&nbsp;<\/td><\/tr><tr><td>Classified or listing service&nbsp;<\/td><td>The platform primarily publishes listings or connects parties&nbsp;<\/td><td>There is no safe exemption based solely on the \u201cclassifieds\u201d label&nbsp;<\/td><td>Classification depends on the platform\u2019s real functionality and level of involvement in transactions&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The notification route for an online sales platform with online ordering&nbsp;and the registration route for intermediary, social-commerce and integrated platforms are set out separately in Decree No. 248\/2026\/ND-CP.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foreign platforms are also subject to specific triggers. A covered foreign platform must register with the Ministry of Industry and Trade when it allows users to select Vietnamese as a platform language or uses a \u201c.vn\u201d domain. Registration is also triggered when the platform reaches at least 100,000 transactions with buyers in Vietnam in a calendar year; in that case, the filing must be made within 60 days of reaching the threshold.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Decree No. 248\/2026\/ND-CP further\u00a0contains\u00a0model-specific requirements concerning an authorised representative, a Vietnamese legal entity and, for a defined category of foreign platforms, a security deposit of at least VND20 billion. These conditions are not universal requirements for every overseas seller or every foreign-owned e-commerce business.\u00a0\u00a0<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"#footer-form\" style=\"background-color:#f04e23\">Secure Your Free Company Name Search!<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h2 id=\"h-what-are-the-types-of-tax-incentives-in-vietnam\" class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Technological Advancements Impacting the E-Commerce Market in Vietnam<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Technology now influences\u00a0almost every\u00a0stage of an e-commerce transaction. Common applications include:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Artificial intelligence for product recommendations, demand forecasting, customer-service\u00a0support\u00a0and fraud detection.\u00a0\u00a0<\/li>\n\n\n\n<li>Data analytics for product selection, pricing, promotion\u00a0timing\u00a0and customer segmentation.\u00a0\u00a0<\/li>\n\n\n\n<li>Automated inventory,\u00a0warehouse\u00a0and order-management systems.\u00a0\u00a0<\/li>\n\n\n\n<li>Route optimisation, fulfilment tracking and\u00a0return-management tools.\u00a0\u00a0<\/li>\n\n\n\n<li>Payment orchestration and automated financial reconciliation.\u00a0\u00a0<\/li>\n\n\n\n<li>Seller identity verification, product\u00a0screening\u00a0and content moderation.\u00a0\u00a0<\/li>\n\n\n\n<li>Systems that record consent, complaints, returns,\u00a0warranties\u00a0and regulatory evidence.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The commercial benefit of these systems depends on data quality, system\u00a0integration\u00a0and clear accountability. An automated recommendation or moderation tool does not remove the platform operator\u2019s responsibility to\u00a0maintain\u00a0accurate\u00a0information, handle\u00a0complaints\u00a0or cooperate with competent authorities.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regulatory technology will also become more significant. The Ministry of Industry and Trade has\u00a0stated\u00a0that it intends to expand data-based market management and the use of artificial intelligence in e-commerce supervision.\u00a0<\/p>\n\n\n\n<h2 id=\"h-what-are-the-types-of-tax-incentives-in-vietnam\" class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Leading E-Commerce Marketplaces in Vietnam<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Current market reports track Shopee, TikTok Shop, Lazada and Tiki as Vietnam\u2019s four principal general e-commerce platforms. In Q1 2026, Metric recorded combined sales of VND148.6 trillion across these four platforms.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Shopee\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shopee\u00a0remains\u00a0a core mass-market marketplace in Vietnam, offering a broad range of consumer categories, platform promotions, integrated payments,\u00a0logistics\u00a0support\u00a0and seller tools. Its scale can provide extensive customer reach, although sellers must carefully model commission, advertising, voucher,\u00a0shipping\u00a0and return costs.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TikTok Shop\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok Shop has become a central part of Vietnam\u2019s e-commerce landscape by combining short-form video, livestreaming, creators, affiliate\u00a0marketing\u00a0and in-platform\u00a0purchasing. It can be particularly effective for visually demonstrable products, but success often requires continuous content production, creator management and strong controls over advertising and product claims.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lazada\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lazada\u00a0remains\u00a0an established marketplace serving consumers and brands in Vietnam. Its marketplace and branded-store functions offer an\u00a0additional\u00a0channel for businesses seeking diversified platform exposure, particularly where authenticity, structured fulfilment and official-store positioning are important.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tiki\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tiki\u00a0remains\u00a0a recognised domestic platform and continues to be included in current four-platform market reports. However, it\u00a0operates\u00a0in a highly concentrated and competitive environment, so businesses should evaluate current traffic, category performance,\u00a0fees\u00a0and available seller services rather than relying on its historical market position alone.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mobile World Group: An Omnichannel Retailer\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile World Group should be distinguished from third-party marketplaces. Its websites, including Thegioididong.com and DienmayXANH.com, support the group\u2019s own omnichannel retail network, particularly for electronics and appliances. Its model illustrates how physical stores, online ordering, collection,\u00a0delivery\u00a0and after-sales service can be integrated.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sendo: No Longer an Active Leading Marketplace\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sendo\u00a0should be removed from lists\u00a0of Vietnam\u2019s current leading general marketplaces. Its traditional marketplace operations ended earlier in 2026, and\u00a0Sendo\u00a0Farm ceased operations on July 10, 2026. The development also\u00a0demonstrates\u00a0how market concentration and rising operating costs can force even\u00a0established\u00a0local platforms to restructure or exit\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Kickstarting an E-Commerce Venture in Vietnam<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Foreign investors do not follow one universal market-entry or licensing path. The correct route depends on whether the business will\u00a0establish\u00a0or\u00a0acquire\u00a0a Vietnamese entity, sell through an existing marketplace,\u00a0operate\u00a0a brand-owned platform, provide intermediary services, use social-commerce\u00a0functions\u00a0or serve Vietnamese consumers directly from overseas.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before launch, the business should\u00a0determine:\u00a0<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Who legally owns and\u00a0operates\u00a0the platform.\u00a0\u00a0<\/li>\n\n\n\n<li>Whether the business sells only its own products or\u00a0permits\u00a0third-party sellers.\u00a0\u00a0<\/li>\n\n\n\n<li>Whether the platform enables online ordering, payment, livestreaming, affiliate\u00a0marketing\u00a0or social-network functions.\u00a0\u00a0<\/li>\n\n\n\n<li>Whether it falls within domestic notification, Ministry\u00a0registration\u00a0or foreign-platform registration rules.\u00a0\u00a0<\/li>\n\n\n\n<li>Whether the products or services require separate sector-specific permissions.\u00a0\u00a0<\/li>\n\n\n\n<li>Which entity\u00a0is responsible for\u00a0consumer complaints, returns, warranties, tax, invoicing,\u00a0data\u00a0and regulatory cooperation.\u00a0\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\"><\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\"><\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\"><\/ol>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\"><\/ol>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Accordingly, the former statement that every foreign entrant must obtain the same investment certificate, business certificate, Ministry\u00a0approval\u00a0and website registration is overly broad. Corporate and investment registrations may be required depending on the selected entry route, but the e-commerce procedure must be assessed separately based on the platform model and its functions.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Vietnam E-Commerce Compliance Checklist\u00a0<\/strong>\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before launching, businesses should complete a function-based compliance review:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Classify the platform:<\/strong>\u00a0Confirm whether it is an\u00a0online sales, intermediary, social-commerce, integrated or foreign platform and\u00a0identify\u00a0the applicable notification or registration procedure.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Verify commercial participants:<\/strong>\u00a0Establish\u00a0processes for collecting and verifying seller and livestreamer identities before enabling regulated activity.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Publish transparent terms:<\/strong>\u00a0Clearly\u00a0disclose\u00a0seller details, product information, prices, origin, payment methods, returns,\u00a0warranties\u00a0and complaint procedures.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Map tax responsibilities:<\/strong>\u00a0Determine\u00a0whether the platform provides both ordering and payment functions and must withhold,\u00a0declare\u00a0and remit tax for relevant household or individual sellers.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Build an enforcement process:<\/strong>\u00a0Screen regulated products, receive reports, preserve required records, respond to\u00a0authorities\u00a0and suspend or remove infringing products,\u00a0content\u00a0and accounts.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The checklist should be reviewed whenever the platform adds a marketplace, payment, livestream, affiliate, cross-border&nbsp;or social-commerce function.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under Decree No. 68\/2026\/ND-CP, a domestic or foreign platform operator providing both online ordering and payment functions must withhold,\u00a0declare\u00a0and pay the deducted tax for each relevant transaction by a household or individual seller. Sellers\u00a0operating\u00a0through platforms without both functions\u00a0generally remain\u00a0responsible for their own declarations and payments.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Premia TNC\u2019s Incorporation Services for Your Venture<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At Premia TNC, we simplify the incorporation and market-entry process for businesses entering Vietnam. Our team can support the assessment of\u00a0an appropriate business\u00a0structure, incorporation requirements, e-commerce procedures, tax\u00a0registration\u00a0and ongoing compliance obligations.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because the necessary procedures depend on the platform\u2019s functions, products, ownership and operating model, early regulatory classification can help avoid launching through the wrong entity\u00a0or completing an unsuitable filing. Contact Premia TNC to discuss the proposed activities and obtain guidance tailored to the venture.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/premiatnc.channel.io\/home?utm_source=seo&amp;utm_medium=channel.io&amp;utm_campaign=premiatnc\" style=\"background-color:#f04e23\" target=\"_blank\" rel=\"noreferrer noopener\">Complimentary Annual Return Filling &#8211; Get Started!<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong><strong><strong>FAQs<\/strong>&nbsp;<\/strong><\/strong><\/h2>\n\n\n\t\t<div class=\"wp-faq-schema-wrap wp-faq-schema-accordion\">\n\t\t\t\t\t\t<div class=\"wp-faq-schema-items\">\n\t\t\t\t\t\t\t\t\t<h3>What are the key factors driving the growth of the e-commerce market in Vietnam?<\/h3>\n\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t<p>Growth is supported by mobile-first consumer behaviour, social commerce, livestreaming, improving payments and fulfilment, stronger brand participation and government digital-development policies. Vietnam\u2019s official e-commerce market grew 25.5% in 2025, while four-platform sales tracked by Metric increased 46.6% year on year in Q1 2026.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3>What are the prominent e-commerce platforms in Vietnam?<\/h3>\n\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t<p>Current general-platform analysis focuses on Shopee, TikTok Shop, Lazada and Tiki. Mobile World Group is an important omnichannel retailer rather than a third-party marketplace. Sendo should no longer be listed as an active leader because its marketplace and Sendo Farm operations have ended.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3>What are the challenges facing e-commerce businesses in Vietnam?<\/h3>\n\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t<p>Common challenges include rising platform and fulfilment costs, intense price competition, returns, online fraud, counterfeit or untraceable goods, rural logistics, data management and increasingly detailed tax and platform-compliance obligations. Businesses must also maintain accurate product claims, reliable complaint processes and sufficient evidence to respond to regulators.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3>Does every e-commerce website require approval from the Ministry of Industry and Trade?<\/h3>\n\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t<p>No. The applicable procedure depends on the operating model. A domestic online sales platform that sells its operator\u2019s own goods or services and enables online ordering follows a notification procedure confirmed by the provincial People\u2019s Committee. Intermediary platforms, commercial social networks and integrated platforms require registration with the Ministry of Industry and Trade. Separate rules and registration triggers apply to covered foreign platforms.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/api.whatsapp.com\/send\/?phone=85256281754&amp;text&amp;app_absent=0\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"148\" src=\"https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-1-1024x148.png\" alt=\"\" class=\"wp-image-89399\" srcset=\"https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-1-1024x148.png 1024w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-1-300x43.png 300w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-1-768x111.png 768w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-1-1536x222.png 1536w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-1-2048x296.png 2048w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 9<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>With the surge of digitalization sweeping across the globe, Vietnam finds itself at the forefront of the online retail revolution. As the e-commerce market in Vietnam continues to gain momentum, both local and international players are tapping into the immense opportunities presented by Vietnam&#8217;s ever-growing digital economy. This article takes a better look into the dynamics of Vietnam&#8217;s e-commerce landscape, exploring the factors driving its rapid growth, the challenges faced by industry stakeholders, and the promising prospects lying ahead in this vibrant and dynamic market. <\/p>\n","protected":false},"author":2,"featured_media":91707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[94,130],"tags":[],"class_list":["post-91702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-company-incorporation"],"featured_image_src":"https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2024\/06\/ecommerce-market-in-vietnam.jpg","author_info":{"display_name":"premiatnc","author_link":"https:\/\/premiatnc.com\/vn\/author\/premiatnc\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Commerce Market in Vietnam | All you need to know<\/title>\n<meta name=\"description\" content=\"As the e-commerce market in Vietnam continues to gain momentum, both local and international players are tapping into the immense opportunities presented by Vietnam&#039;s ever-growing digital economy. Contact us for a FREE Consultation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/premiatnc.com\/vn\/blog\/e-commerce-market-in-vietnam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Commerce Market in Vietnam | All you need to know\" \/>\n<meta property=\"og:description\" content=\"As the e-commerce market in Vietnam continues to gain momentum, both local and international players are tapping into the immense opportunities presented by Vietnam&#039;s ever-growing digital economy. Contact us for a FREE Consultation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/premiatnc.com\/vn\/blog\/e-commerce-market-in-vietnam\/\" \/>\n<meta property=\"og:site_name\" content=\"Premia TNC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PremiaTNC\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-14T09:04:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-14T09:11:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2024\/06\/ecommerce-market-in-vietnam.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"premiatnc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"premiatnc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/premiatnc.com\\\/vn\\\/blog\\\/e-commerce-market-in-vietnam\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/premiatnc.com\\\/vn\\\/blog\\\/e-commerce-market-in-vietnam\\\/\"},\"author\":{\"name\":\"premiatnc\",\"@id\":\"https:\\\/\\\/premiatnc.com\\\/vn\\\/#\\\/schema\\\/person\\\/4b3345937ac253f21a2d469a5a654355\"},\"headline\":\"Tapping into the Retail Revolution of the E-Commerce Market in Vietnam\",\"datePublished\":\"2026-07-14T09:04:55+00:00\",\"dateModified\":\"2026-07-14T09:11:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/premiatnc.com\\\/vn\\\/blog\\\/e-commerce-market-in-vietnam\\\/\"},\"wordCount\":2617,\"publisher\":{\"@id\":\"https:\\\/\\\/premiatnc.com\\\/vn\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/premiatnc.com\\\/vn\\\/blog\\\/e-commerce-market-in-vietnam\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/premiatnc.com\\\/vn\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ecommerce-market-in-vietnam.jpg\",\"articleSection\":[\"Blog\",\"Company Incorporation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/premiatnc.com\\\/vn\\\/blog\\\/e-commerce-market-in-vietnam\\\/\",\"url\":\"https:\\\/\\\/premiatnc.com\\\/vn\\\/blog\\\/e-commerce-market-in-vietnam\\\/\",\"name\":\"E-Commerce Market in Vietnam | All you need to know\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/premiatnc.com\\\/vn\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/premiatnc.com\\\/vn\\\/blog\\\/e-commerce-market-in-vietnam\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/premiatnc.com\\\/vn\\\/blog\\\/e-commerce-market-in-vietnam\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/premiatnc.com\\\/vn\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ecommerce-market-in-vietnam.jpg\",\"datePublished\":\"2026-07-14T09:04:55+00:00\",\"dateModified\":\"2026-07-14T09:11:13+00:00\",\"description\":\"As the e-commerce market in Vietnam continues to gain momentum, both local and international players are tapping into the immense opportunities presented by Vietnam's ever-growing digital economy. 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