{"id":91252,"date":"2026-07-14T16:37:09","date_gmt":"2026-07-14T08:37:09","guid":{"rendered":"https:\/\/premiatnc.com\/vn\/?p=91252"},"modified":"2026-07-14T16:46:08","modified_gmt":"2026-07-14T08:46:08","slug":"ecommerce-in-vietnam","status":"publish","type":"post","link":"https:\/\/premiatnc.com\/vn\/blog\/ecommerce-in-vietnam\/","title":{"rendered":"E-commerce in Vietnam: Growing Cross Border Ecommerce Opportunities with China-Vietnam"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2024\/03\/ecommerce-in-vietnam-1024x597.jpg\" alt=\"ecommerce in vietnam\" class=\"wp-image-91256\" srcset=\"https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2024\/03\/ecommerce-in-vietnam-1024x597.jpg 1024w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2024\/03\/ecommerce-in-vietnam-300x175.jpg 300w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2024\/03\/ecommerce-in-vietnam-768x448.jpg 768w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2024\/03\/ecommerce-in-vietnam.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/api.whatsapp.com\/send\/?phone=85256281754&amp;text&amp;app_absent=0\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"148\" src=\"https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-1024x148.png\" alt=\"\" class=\"wp-image-89394\" srcset=\"https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-1024x148.png 1024w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-300x43.png 300w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-768x111.png 768w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-1536x222.png 1536w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-2048x296.png 2048w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<div style=\"border: 1px solid #ffffff;border-radius: 30px;background-color: #f3f3f3;padding-top: 30px;padding-left: 35px;padding-right: 35px;padding-bottom: 30px\" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-a63aac33-0a46-4f7b-917c-11b0c7761de0\">\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"ub-styled-box-bordered-content-\">Key Takeaways<\/h2>\n\n\n\n<ul style=\"padding-left:23px\" class=\"wp-block-list\">\n<li style=\"line-height:1.3\">Vietnam\u2019s e-commerce market reached approximately\u00a0<strong>US$31 billion\u00a0in 2025<\/strong>, growing by 25.5% and accounting for around 10% of total retail sales of goods and services.\u00a0\u00a0<\/li>\n\n\n\n<li>Shopee and TikTok Shop are major sales channels, while mobile shopping, social commerce and livestream content increasingly influence product discovery and conversion.\u00a0\u00a0<\/li>\n\n\n\n<li>Vietnam\u2019s E-Commerce Law and Decree No. 248\/2026\/ND-CP took effect on\u00a0<strong>1 July 2026<\/strong>, introducing new seller-verification and platform obligations.\u00a0\u00a0<\/li>\n\n\n\n<li>China offers important sourcing and\u00a0logistics\u00a0opportunities, but Vietnamese customs, product, tax, consumer-protection\u00a0and platform requirements continue to apply.\u00a0<\/li>\n<\/ul>\n\n\n<\/div>\n\n\n<h2 id=\"h-the-role-of-tax-incentives-in-driving-innovation-and-economic-growth\" class=\"wp-block-heading\" style=\"font-size:25px\"><strong><strong>Introduction<\/strong>&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vietnam\u2019s economy is rapidly&nbsp;digitising, placing e-commerce at the&nbsp;centre&nbsp;of changing business operations and consumer&nbsp;behaviour. E-commerce now extends beyond conventional websites to mobile applications, online marketplaces, social networks, livestream sales, affiliate&nbsp;marketing&nbsp;and cross-border fulfilment.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The commercial opportunity is substantial, but successful entry requires more than listing products online. Businesses must align their legal structure, tax position, import arrangements, product compliance, payment systems, consumer-protection&nbsp;processes&nbsp;and platform obligations with their actual operating model.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This article examines Vietnam\u2019s current e-commerce landscape, leading platforms, consumer preferences, corporate income tax&nbsp;framework&nbsp;and the opportunities available through China\u2013Vietnam cross-border trade.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What Is E-Commerce in Vietnam?<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-commerce in Vietnam is the sale and purchase of goods or services through websites, mobile applications, online marketplaces, social&nbsp;networks&nbsp;and livestream-enabled platforms. It is a fast-growing retail channel supported by mobile-first shopping, digital&nbsp;payments&nbsp;and&nbsp;logistics, while businesses must manage company, tax, product, consumer-protection, data,&nbsp;platform&nbsp;and cross-border requirements.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The sector includes business-to-consumer, business-to-business, consumer-to-consumer, direct-to-consumer&nbsp;and social-commerce transactions. Vietnam\u2019s E-Commerce Law applies to both domestic and foreign&nbsp;organisations&nbsp;and individuals&nbsp;participating&nbsp;in e-commerce activities in Vietnam.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Global and Vietnam E-Commerce Market Outlook<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Global e-commerce does not move uniformly. Inflation, fulfilment costs, returns and changing consumer spending can place pressure on individual sellers, but these factors do not&nbsp;establish&nbsp;that the entire market is contracting. Vietnam\u2019s official results instead&nbsp;demonstrate&nbsp;rapid expansion.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Revenue growth may nevertheless coexist with intense price competition, increasing advertising costs and pressure on seller margins. Businesses should therefore assess&nbsp;customer-acquisition&nbsp;costs, platform fees, delivery&nbsp;expenses&nbsp;and return rates rather than relying only on headline&nbsp;market-growth&nbsp;figures.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">STATISTIC:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Official Ministry of Industry and Trade and&nbsp;iDEA&nbsp;figures show that Vietnam\u2019s e-commerce market grew from more than&nbsp;<strong>US$25 billion&nbsp;in 2024<\/strong>&nbsp;to approximately&nbsp;<strong>US$31 billion&nbsp;in 2025<\/strong>. Its estimated share of total retail sales of goods and services also increased from around 9% to around 10%.&nbsp;&nbsp;<\/p>\n\n\n\n<figure style=\"font-size:17px\" class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Reporting year<\/strong>&nbsp;<\/td><td><strong>Estimated e-commerce market size<\/strong>&nbsp;<\/td><td><strong>Year-on-year growth<\/strong>&nbsp;<\/td><td><strong>Approximate share of total retail sales of goods and services<\/strong>&nbsp;<\/td><\/tr><tr><td>2024&nbsp;<\/td><td>More than US$25 billion&nbsp;<\/td><td>20%&nbsp;<\/td><td>9%&nbsp;<\/td><\/tr><tr><td>2025&nbsp;<\/td><td>Approximately US$31 billion&nbsp;<\/td><td>25.5%&nbsp;<\/td><td>10%&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Market-size reports may use different scopes. For example, total e-commerce market value, retail e-commerce&nbsp;sales&nbsp;and the gross merchandise value recorded by selected platforms are not necessarily equivalent measures and should not be compared without checking the underlying&nbsp;methodology.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Corporate Tax Rates for E-Commerce Businesses in Vietnam<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vietnam\u2019s 20% corporate income tax rate should no longer be presented as the universal rate for every e-commerce enterprise. The 20% rate&nbsp;remains&nbsp;the general rate, but qualifying Vietnamese enterprises may be eligible for lower rates or an exemption according to annual total revenue.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The following table&nbsp;summarises&nbsp;the headline treatment applicable from 2026 to qualifying enterprises&nbsp;established&nbsp;under Vietnamese law:&nbsp;<\/p>\n\n\n\n<figure style=\"font-size:17px\" class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Annual total revenue of a qualifying Vietnam-established enterprise<\/strong>&nbsp;<\/td><td><strong>Headline corporate income tax treatment<\/strong>&nbsp;<\/td><\/tr><tr><td>Up to VND 3 billion&nbsp;<\/td><td>15%&nbsp;<\/td><\/tr><tr><td>More than VND 3 billion and up to VND 50 billion&nbsp;<\/td><td>17%&nbsp;<\/td><\/tr><tr><td>More than VND 50 billion, or otherwise not qualifying for a reduced rate&nbsp;<\/td><td>General 20% rate&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The applicable revenue band is&nbsp;generally determined&nbsp;using total revenue from the&nbsp;immediately&nbsp;preceding tax year. Special rules apply to newly established enterprises and enterprises that&nbsp;operated&nbsp;for less than 12 months.&nbsp;The exemption&nbsp;and reduced rates are also subject to exclusions, including specified subsidiary and related-party circumstances.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Operating an e-commerce business does&nbsp;not, by itself,&nbsp;create an entitlement to a tax incentive. Other incentives may depend on the enterprise\u2019s investment project, business sector,&nbsp;location&nbsp;or other statutory conditions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foreign suppliers that do not&nbsp;operate&nbsp;through a Vietnam-established enterprise should not apply the table automatically. Their Vietnamese tax position will depend on their contractual arrangements, taxable presence, transaction&nbsp;flows&nbsp;and applicable rules for foreign suppliers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Leading E-Commerce Platforms in Vietnam<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shopee, TikTok Shop, Lazada and Tiki are commonly identified as Vietnam\u2019s major consumer-facing e-commerce channels. However, they should not all be classified as social e-commerce platforms.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shopee<\/strong>\u00a0is a broad online marketplace with extensive product coverage, promotional\u00a0tools\u00a0and a large seller ecosystem.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>TikTok Shop<\/strong>\u00a0combines short-form video, livestreaming,\u00a0creators\u00a0and in-platform ordering, making it a content-led social-commerce channel.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Lazada<\/strong>\u00a0operates as a structured online marketplace and may suit established brands with\u00a0organised\u00a0inventory,\u00a0fulfilment\u00a0and customer-service processes.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Tiki<\/strong>\u00a0has a smaller market presence and is associated with selected quality-focused categories and delivery services.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Recent industry coverage&nbsp;identifies&nbsp;Shopee and TikTok Shop as the strongest large-scale channels, while Lazada and Tiki serve smaller or more&nbsp;specialised&nbsp;positions. Platform suitability nevertheless depends on the product category, customer profile, seller eligibility, fees, advertising costs, fulfilment&nbsp;arrangements&nbsp;and&nbsp;required&nbsp;service levels.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A multichannel approach may reduce reliance on one platform, but it also requires consistent inventory, pricing, product information,&nbsp;returns&nbsp;and customer-service management across channels.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-the-role-of-tax-incentives-in-driving-innovation-and-economic-growth\" class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Which Sales Model Fits an E-Commerce Business in Vietnam?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">COMPARISON:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses should choose a sales model according to their desired control, investment&nbsp;level&nbsp;and compliance capacity.&nbsp;<\/p>\n\n\n\n<figure style=\"font-size:17px\" class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Sales model<\/strong>&nbsp;<\/td><td><strong>Principal advantage<\/strong>&nbsp;<\/td><td><strong>Main challenge<\/strong>&nbsp;<\/td><td><strong>Core compliance focus<\/strong>&nbsp;<\/td><\/tr><tr><td>Own website or application&nbsp;<\/td><td>Brand and customer-journey control&nbsp;<\/td><td>Traffic,&nbsp;technology&nbsp;and fulfilment&nbsp;<\/td><td>Applicable platform filing, product information, contracts,&nbsp;data&nbsp;and complaints&nbsp;<\/td><\/tr><tr><td>Online marketplace&nbsp;<\/td><td>Existing traffic and payment or&nbsp;logistics&nbsp;tools&nbsp;<\/td><td>Fees, price&nbsp;competition&nbsp;and platform dependence&nbsp;<\/td><td>Seller verification, listings,&nbsp;returns&nbsp;and invoices&nbsp;<\/td><\/tr><tr><td>Social or livestream commerce&nbsp;<\/td><td>Rapid creator-led discovery&nbsp;<\/td><td>Content volatility and misleading-claim risk&nbsp;<\/td><td>Verified identity, truthful&nbsp;claims&nbsp;and affiliate transparency&nbsp;<\/td><\/tr><tr><td>Cross-border selling&nbsp;<\/td><td>Ability to test international demand&nbsp;<\/td><td>Customs,&nbsp;delivery&nbsp;and returns&nbsp;<\/td><td>Importer, product eligibility, labelling,&nbsp;tax&nbsp;and relevant platform duties&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vietnam\u2019s new framework differentiates among direct-sales, intermediary, social-commerce&nbsp;and integrated platform models, so businesses should&nbsp;identify&nbsp;their legal model before launching.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vietnamese E-Commerce Consumer Preferences<\/strong>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vietnamese online shopping is strongly\u00a0mobile-led. Price, free or affordable shipping and delivery speed are important purchase considerations, while cash on delivery continues to\u00a0operate\u00a0alongside digital wallets,\u00a0cards\u00a0and bank transfers.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Frequently&nbsp;purchased&nbsp;online categories include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Packaged food and beverages\u00a0\u00a0<\/li>\n\n\n\n<li>Cosmetics and personal-care products\u00a0\u00a0<\/li>\n\n\n\n<li>Fresh and instant food\u00a0\u00a0<\/li>\n\n\n\n<li>Fashion and sporting goods\u00a0\u00a0<\/li>\n\n\n\n<li>Home-care products\u00a0\u00a0<\/li>\n\n\n\n<li>Technology and electronic products\u00a0\u00a0<\/li>\n\n\n\n<li>Mother-and-baby products\u00a0\u00a0<\/li>\n\n\n\n<li>Booking and other consumer services\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses should also consider product authenticity, seller ratings, Vietnamese-language information, transparent delivery charges and clear return and warranty policies. The new e-commerce framework places&nbsp;additional&nbsp;emphasis on giving consumers accessible information about sellers, products, prices, origin, returns,&nbsp;warranties&nbsp;and complaint-handling procedures.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Platform users may lose some platform-based protections when a transaction is moved to private messaging or an external payment channel. Sellers should therefore&nbsp;maintain&nbsp;traceable ordering, payment and complaint records and clearly explain any off-platform process.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Influence of China on E-Commerce<\/strong>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">China\u00a0remains\u00a0highly relevant to Vietnam\u2019s e-commerce sector because of its manufacturing capacity, supplier networks, cross-border\u00a0logistics\u00a0infrastructure and experience with marketplaces, mobile commerce and livestream selling.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Platforms such as Taobao, Tmall, Tmall Global and JD Worldwide may support sales into or sourcing from China. However, access to a Chinese platform does not automatically provide a lawful or operational route into the Vietnamese market.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Goods sold to customers in Vietnam must still be assessed under applicable Vietnamese rules, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Import eligibility and customs classification\u00a0\u00a0<\/li>\n\n\n\n<li>Product standards,\u00a0licences\u00a0or registrations\u00a0\u00a0<\/li>\n\n\n\n<li>Vietnamese labelling requirements\u00a0\u00a0<\/li>\n\n\n\n<li>Tax and invoicing arrangements\u00a0\u00a0<\/li>\n\n\n\n<li>Advertising and product-claim restrictions\u00a0\u00a0<\/li>\n\n\n\n<li>Consumer-protection,\u00a0warranty\u00a0and return obligations\u00a0\u00a0<\/li>\n\n\n\n<li>Platform and seller-verification requirements\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">China\u2019s infrastructure can improve sourcing and China-side export processes, but it does not remove Vietnam-side customs,&nbsp;product&nbsp;or e-commerce requirements.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Vietnam\u2013China E-Commerce Avenue<\/strong>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses should treat China and Vietnam as two separate regulatory systems connected through a supply chain.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For goods moving from China into Vietnam, the business should&nbsp;identify&nbsp;the importer of record, classify the goods, calculate the landed&nbsp;cost&nbsp;and confirm whether the products require testing, registration, conformity assessment,&nbsp;specialised&nbsp;inspection&nbsp;or Vietnamese labelling before sale.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The commercial model should also&nbsp;establish:&nbsp;<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Which entity contracts with the Vietnamese customer\u00a0\u00a0<\/li>\n\n\n\n<li>Which entity imports and owns the inventory\u00a0\u00a0<\/li>\n\n\n\n<li>Where the goods will be stored and fulfilled\u00a0\u00a0<\/li>\n\n\n\n<li>Who issues invoices and manages taxes\u00a0\u00a0<\/li>\n\n\n\n<li>Who handles returns,\u00a0refunds\u00a0and warranties\u00a0\u00a0<\/li>\n\n\n\n<li>Whether the seller or platform has registration or local-authorisation\u00a0obligations\u00a0\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\"><\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\"><\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\"><\/ol>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\"><\/ol>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Vietnamese brands&nbsp;seeking&nbsp;to enter China may use China-facing cross-border platforms, distributors, bonded&nbsp;arrangements&nbsp;or pilot-zone infrastructure. The product, customs, tax,&nbsp;consumer&nbsp;and platform requirements applicable in China should nevertheless be reviewed independently.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A well-designed cross-border model should connect legal, tax, customs,\u00a0product\u00a0and\u00a0fulfilment\u00a0workstreams before the first shipment. Resolving these matters only after products reach customs or customers can result in delays, blocked listings,\u00a0returns\u00a0or unexpected costs.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>China\u2019s Cross-Border E-Commerce Pilot Zones<\/strong>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">STATISTIC:\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">China\u2019s Ministry of Commerce&nbsp;stated&nbsp;in 2024 that the country relied on&nbsp;<strong>165 comprehensive cross-border e-commerce pilot zones<\/strong>. These zones support China-side trade innovation, industrial clusters, customs&nbsp;facilitation&nbsp;and overseas warehousing, but they do not exempt a business from Vietnam\u2019s import, product,&nbsp;tax&nbsp;or platform rules.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foreign investors may use the infrastructure and experience available through these zones when developing China-linked supply chains.&nbsp;Any claim to preferential treatment should nevertheless be confirmed for the particular goods, trade route, customs procedure and transaction structure involved.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-the-role-of-tax-incentives-in-driving-innovation-and-economic-growth\" class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Vietnam\u2019s E-Commerce Compliance Framework from 1 July 2026<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Law No. 122\/2025\/QH15 and Decree No. 248\/2026\/ND-CP require intermediary platforms to verify sellers before they trade, publish operating rules, manage seller information and complaints,&nbsp;retain&nbsp;records, cooperate with&nbsp;authorities&nbsp;and remove suspected illegal products or content. Social-commerce,&nbsp;livestream&nbsp;and affiliate activities require verified identities and truthful, transparent product claims.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foreign platform operators must assess registration by model and Vietnam nexus. Offering Vietnamese-language functionality, using a \u201c.vn\u201d domain or reaching at least 100,000 transactions with buyers in Vietnam in a calendar year can trigger registration.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certain foreign intermediary, social-commerce or integrated online-ordering platforms must&nbsp;authorise&nbsp;a Vietnamese legal entity,&nbsp;maintain&nbsp;a deposit of at least VND 20 billion and&nbsp;designate&nbsp;a Vietnam-resident responsible person. These are platform-operator obligations, not automatic obligations of every overseas seller.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Premia TNC\u2019s Incorporation and Compliance Services<\/strong>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Premia TNC supports foreign investors and businesses with Vietnam company incorporation and related accounting,\u00a0tax\u00a0and corporate-compliance coordination.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;appropriate scope, timeline and cost will depend on matters such as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proposed business activities\u00a0\u00a0<\/li>\n\n\n\n<li>Foreign ownership structure\u00a0\u00a0<\/li>\n\n\n\n<li>Products and regulated categories\u00a0\u00a0<\/li>\n\n\n\n<li>Import and inventory arrangements\u00a0\u00a0<\/li>\n\n\n\n<li>Sales platforms and payment flows\u00a0\u00a0<\/li>\n\n\n\n<li>Required investment,\u00a0enterprise\u00a0or sector-specific approvals\u00a0<\/li>\n\n\n\n<li>Ongoing accounting,\u00a0tax\u00a0and reporting obligations\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses planning to sell online should review their legal entity, import model, platform&nbsp;structure&nbsp;and product requirements together rather than treating incorporation as an isolated process.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For&nbsp;assistance&nbsp;with company incorporation or related Vietnam compliance matters, contact Premia TNC or&nbsp;submit&nbsp;an enquiry through the available contact form.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This article provides general information as&nbsp;at&nbsp;14 July 2026 and does not replace advice based on a specific product,&nbsp;transaction&nbsp;or platform model.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/premiatnc.channel.io\/home?utm_source=seo&amp;utm_medium=channel.io&amp;utm_campaign=premiatnc\" style=\"background-color:#f04e23\" target=\"_blank\" rel=\"noreferrer noopener\">Complimentary Annual Return Filling &#8211; Get Started!<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong><strong><strong>FAQs<\/strong>&nbsp;<\/strong><\/strong><\/h2>\n\n\n\t\t<div class=\"wp-faq-schema-wrap wp-faq-schema-accordion\">\n\t\t\t\t\t\t<div class=\"wp-faq-schema-items\">\n\t\t\t\t\t\t\t\t\t<h3>1. What are the major challenges for e-commerce businesses in Vietnam?<\/h3>\n\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t<p>Common challenges include intense price competition, rising advertising and platform costs, fulfilment and return management, counterfeit or unauthorised products, payment and fraud risks, product compliance and cross-border customs procedures. <\/p>\n<p>Regulatory enforcement is also becoming more data-driven. During 2025, iDEA reported extensive removal of non-compliant products and blocking of violating online stores, illustrating the need for traceable seller and product information. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3>2. How is the Vietnamese Government supporting and regulating e-commerce growth?<\/h3>\n\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t<p>The Government is supporting digital infrastructure, regional participation, cross-border exports and the National E-Commerce Development Plan for 2026\u20132030. At the same time, the authorities are strengthening seller verification, product monitoring, tax coordination, consumer protection and enforcement against counterfeit or untraceable goods.  <\/p>\n<p>Government support should therefore not be interpreted as reduced compliance. The policy direction combines market development with greater accountability for platforms, sellers, livestream hosts and other participants. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3>3. What are the main emerging e-commerce trends in Vietnam?<\/h3>\n\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t<p>Important trends include mobile commerce, short-form video, livestream selling, creator and affiliate marketing, artificial intelligence, data-led recommendations, omnichannel fulfilment and cross-border exports. <\/p>\n<p>Social-commerce formats can accelerate product discovery, but they also create greater exposure to misleading advertising, inaccurate product claims and unclear affiliate relationships. Businesses should build content review and claim-substantiation procedures into their marketing process. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3>4. What changed on 1 July 2026?<\/h3>\n\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t<p>Vietnam\u2019s E-Commerce Law and Decree No. 248\/2026\/ND-CP took effect on that date. The framework introduced or clarified seller identity verification, platform operating responsibilities, social-commerce and livestream obligations, consumer-information protections and registration or local-compliance conditions for specified foreign platform operators.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3>5. Does every foreign e-commerce brand need to establish a Vietnamese company?<\/h3>\n\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t<p>No. The appropriate structure depends on whether the brand sells directly, holds stock in Vietnam, imports goods in its own name, employs personnel, contracts locally, operates a platform or works through a Vietnamese importer, distributor or marketplace. <\/p>\n<p>The local-authorisation and deposit requirements under Decree No. 248\/2026\/ND-CP apply to specified foreign platform operators according to their model and Vietnam nexus. They should not be treated as a blanket requirement for every overseas merchant selling through an independent platform.  <\/p>\n<p>A model-specific legal, tax, customs and product-compliance review should be completed before sales begin. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3>6. What is driving the growth of e-commerce in Vietnam?<\/h3>\n\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t<p>Growth is being supported by mobile-led shopping, wider digital-payment use, improving logistics, strong marketplace competition, social-commerce adoption and demand across food, beauty, fashion, home-care and technology categories. <\/p>\n<p>Official results showing approximately US$31 billion in market value and 25.5% growth in 2025 indicate that e-commerce has become a significant component of Vietnam\u2019s wider retail economy rather than a temporary pandemic-related channel. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/api.whatsapp.com\/send\/?phone=85256281754&amp;text&amp;app_absent=0\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"148\" src=\"https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-1-1024x148.png\" alt=\"\" class=\"wp-image-89399\" srcset=\"https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-1-1024x148.png 1024w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-1-300x43.png 300w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-1-768x111.png 768w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-1-1536x222.png 1536w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-1-2048x296.png 2048w, https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2023\/05\/BTN-4-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Vietnam&#8217;s economy is swiftly transforming with the surge of the digital revolution, placing ecommerce in Vietnam at its forefront. As technology permeates society, traditional commerce methods are giving ground to innovative digital platforms, altering business operations and consumer transactions. This article looks into Vietnam&#8217;s dynamic e-commerce landscape and unravels Vietnam&#8217;s digital economy tapestry, exploring the forces propelling its ecommerce sector into a new era of unparalleled opportunity and transformation.<\/p>\n","protected":false},"author":2,"featured_media":91256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[94,130],"tags":[],"class_list":["post-91252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-company-incorporation"],"featured_image_src":"https:\/\/premiatnc.com\/vn\/wp-content\/uploads\/2024\/03\/ecommerce-in-vietnam.jpg","author_info":{"display_name":"premiatnc","author_link":"https:\/\/premiatnc.com\/vn\/author\/premiatnc\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-commerce In Vietnam | Growing Opportunities<\/title>\n<meta name=\"description\" content=\"One of the rising business opportunities in Vietnam is setting up a ecommerce in Vietnam due to the growing cross border ecommerce opportunities with China-Vietnam due to the China\u2019s pilot zone and ease in market entry. Contact us for a free consultation today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/premiatnc.com\/vn\/blog\/ecommerce-in-vietnam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce In Vietnam | Growing Opportunities\" \/>\n<meta property=\"og:description\" content=\"One of the rising business opportunities in Vietnam is setting up a ecommerce in Vietnam due to the growing cross border ecommerce opportunities with China-Vietnam due to the China\u2019s pilot zone and ease in market entry. 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