{"id":101232,"date":"2023-02-21T17:57:13","date_gmt":"2023-02-21T09:57:13","guid":{"rendered":"https:\/\/premiatnc.com\/sg\/?p=101232"},"modified":"2023-05-16T12:24:01","modified_gmt":"2023-05-16T04:24:01","slug":"how-to-set-up-google-display-ads","status":"publish","type":"post","link":"https:\/\/premiatnc.com\/sg\/blog\/how-to-set-up-google-display-ads\/","title":{"rendered":"How To Set Up Google Display Ads In 11+ Easy Steps"},"content":{"rendered":"\n
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Search engine marketing<\/a> is one of the most common strategies in digital marketing for your business. Interested in learning how to set up Google display ads and why you should consider engaging a digital marketing agency to outsource your company\u2019s SEM needs? Read on to find out all the essential details you need to know as a new business owner.<\/p>\n\n\n\n

What Is A Google Display Ad?<\/h2>\n\n\n\n

Display ads refer to the image-based advertisements on websites and mobile applications. Google display ads appear on the Google Display Network (GDN), which consists of over 2 million websites and mobile applications across the Internet.<\/p>\n\n\n\n

The extensive reach of Google display ads allows you to reach a broad, wider audience but these ads are also more costly. Thus, you should carefully consider the benefits and constraints before learning how to set up Google display ads and implementing them in your digital marketing strategy<\/a>.<\/p>\n\n\n\n

3 Reasons Why Display Ads Are Important<\/h2>\n\n\n\n

There are various ways that your business can benefit from using display ads in your digital marketing strategy. Here are some reasons why you shouldn\u2019t ignore display ads as an important aspect of digital advertising<\/a>:<\/p>\n\n\n\n

1.Power Of Visual Imagery<\/h3>\n\n\n\n

Unlike search ads, which are text-based, display ads have the advantage of being image-based. Having a Google display ad with a strong visual imagery can help you stand out from your competitors and make your business memorable to your target audience.<\/p>\n\n\n\n

2. Increase Brand Awareness<\/h3>\n\n\n\n

As mentioned earlier, display ads have the power to reach an extensive audience. This allows you to promote your business and increase your brand awareness on the Internet significantly. Users are more likely to purchase from a business they are familiar with so using display ads to increase your brand awareness is highly effective in leading to an increase in sales conversions.<\/p>\n\n\n\n

3. Improve Ad Performance Through Retargeting<\/h3>\n\n\n\n

Display ads are also effective for your retargeting efforts. Many users do not follow through with their purchases even after clicking on your search ad<\/a>. However, when they see your display ads again on other websites and applications, they are more likely to revisit your website. In fact, studies show that users who are shown retargeting display ads are 70% more likely to follow through with their purchase.<\/p>\n\n\n\n

Types And Sizes Of Google Display Ads<\/h2>\n\n\n\n

Another thing to note before learning how to set up Google display ads is that there are two different types of ads: uploaded display ads and responsive display ads.<\/p>\n\n\n\n

1. Google Uploaded Display Ads<\/h3>\n\n\n\n

Uploaded display ads allow you to customize your Google display ads from scratch. You can upload your ad in JPG, PNG or Gif format, just ensure that it meets the size requirements for the specific placement of the display ad.<\/p>\n\n\n\n

If you are planning to use uploaded display ads, here are some of the most common size requirements for how to set up Google display ads:<\/p>\n\n\n\n