{"id":114369,"date":"2024-10-31T10:59:38","date_gmt":"2024-10-31T02:59:38","guid":{"rendered":"https:\/\/premiatnc.com\/kr\/?p=114369"},"modified":"2025-02-20T17:45:20","modified_gmt":"2025-02-20T09:45:20","slug":"%eb%b2%a0%ed%8a%b8%eb%82%a8-%ec%a0%84%ec%9e%90%ec%83%81%ea%b1%b0%eb%9e%98-%ec%99%b8%ea%b5%ad%ec%9d%b8%ed%88%ac%ec%9e%90-blogging","status":"publish","type":"post","link":"https:\/\/premiatnc.com\/kr\/%ec%9d%b8%ec%82%ac%ec%9d%b4%ed%8a%b8\/%eb%b8%94%eb%a1%9c%ea%b7%b8\/%eb%b2%a0%ed%8a%b8%eb%82%a8\/%eb%b2%a0%ed%8a%b8%eb%82%a8-%ec%a0%84%ec%9e%90%ec%83%81%ea%b1%b0%eb%9e%98-%ec%99%b8%ea%b5%ad%ec%9d%b8%ed%88%ac%ec%9e%90-blogging\/","title":{"rendered":"\ubca0\ud2b8\ub0a8 Z\uc138\ub300\uac00 \uc804\uc790\uc0c1\uac70\ub798\ub97c \uc9c0\ubc30\ud55c\ub2e4! \uc678\uad6d\uc778 \ud22c\uc790 \uac00\uc774\ub4dc"},"content":{"rendered":"\t\t
\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\ubca0\ud2b8\ub0a8\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\ubca0\ud2b8\ub0a8 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5 \uac1c\uc694 \ubc0f \uc80a\uc740 \uc138\ub300\uc758 \uc601\ud5a5\ub825 <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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\ubca0\ud2b8\ub0a8 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc740 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc73c\uba70, <\/span><\/span>18\uc138\uc5d0\uc11c 35\uc138 <\/span>\uc0ac\uc774\uc758<\/span> \uc80a\uc740<\/span> \uc138\ub300<\/span><\/span>\uac00 \uc774\ub04c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc138\ub300\ub294 \uc778\ud130\ub137\uacfc \uc2a4\ub9c8\ud2b8\ud3f0\uc744 \ud65c\ubc1c\ud788 \uc0ac\uc6a9\ud558\uace0 \uc788\uc73c\uba70, \uc628\ub77c\uc778 \uc1fc\ud551\uacfc \ub514\uc9c0\ud138 \uacb0\uc81c\ub97c \uc120\ud638\ud569\ub2c8\ub2e4.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\ubca0\ud2b8\ub0a8 \uc2e4\uc2dc\uac04 \ubb38\uc758\ud558\uae30<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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a. \ubca0\ud2b8\ub0a8 \uc804\uc0ac\uc0c1\uac70\ub798 \uc2dc\uc7a5 \uad00\ub828 \ud1b5\uacc4 \ud45c \u00a0<\/strong><\/p><\/colgroup>

\ud56d\ubaa9<\/span><\/p><\/td>

2024<\/span>\ub144 \ub370\uc774\ud130<\/span><\/p><\/td>

\uc124\uba85<\/span><\/p><\/td>

\ucc38\uace0 \ub9c1\ud06c<\/span><\/p><\/td><\/tr>

\uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5 \uaddc\ubaa8<\/span>\u00a0<\/span><\/p><\/td>

\uc57d <\/span>230<\/span>\uc5b5 <\/span>USD<\/span>\u00a0<\/span><\/p><\/td>

\ubca0\ud2b8\ub0a8 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5 \uaddc\ubaa8<\/span>\u00a0<\/span><\/p><\/td>

Statista<\/a><\/span><\/u>\u00a0<\/span><\/p><\/td><\/tr>

\uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960 <\/span>(CAGR)<\/span>\u00a0<\/span><\/p><\/td>

20% <\/span>\uc774\uc0c1<\/span>\u00a0<\/span><\/p><\/td>

2023<\/span>\ub144\ubd80\ud130 <\/span>2027<\/span>\ub144\uae4c\uc9c0\uc758 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960<\/span>\u00a0<\/span><\/p><\/td>

Vietnam Briefing<\/a><\/span><\/u>\u00a0<\/span><\/p><\/td><\/tr>

18~35<\/span>\uc138 \uc778\uad6c \ube44\uc728<\/span>\u00a0<\/span><\/p><\/td>

\uc57d <\/span>35%<\/span>\u00a0<\/span><\/p><\/td>

\ubca0\ud2b8\ub0a8 \uc778\uad6c \uc911 \uc80a\uc740 \uc138\ub300 \ube44\uc728<\/span>\u00a0<\/span><\/p><\/td>

World Bank<\/a><\/span><\/u>\u00a0<\/span><\/p><\/td><\/tr>

\ubaa8\ubc14\uc77c \uc1fc\ud551 \ube44\uc728<\/span>\u00a0<\/span><\/p><\/td>

\uc57d <\/span>72%<\/span>\u00a0<\/span><\/p><\/td>

\uc804\uccb4 \uc804\uc790\uc0c1\uac70\ub798 \uac70\ub798 \uc911 \ubaa8\ubc14\uc77c \uae30\uae30\ub97c \ud1b5\ud55c \uac70\ub798 \ube44\uc728<\/span>\u00a0<\/span><\/p><\/td>

Statista<\/a><\/span><\/u>\u00a0<\/span><\/p><\/td><\/tr>

\ub514\uc9c0\ud138 \uacb0\uc81c \uc774\uc6a9\ub960<\/span>\u00a0<\/span><\/p><\/td>

\uc57d <\/span>50% <\/span>\uc774\uc0c1<\/span>\u00a0<\/span><\/p><\/td>

\uc804\uc790\uc9c0\uac11<\/span>, <\/span>\uc740\ud589 \uce74\ub4dc \ub4f1 \ub514\uc9c0\ud138 \uacb0\uc81c \ubc29\uc2dd\uc744 \uc120\ud638\ud558\ub294 \ube44\uc728<\/span>\u00a0<\/span><\/p><\/td>

Vietnam E-Commerce Association<\/a><\/span><\/u>\u00a0<\/span><\/p><\/td><\/tr>

\uc8fc\uc694 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc<\/span>\u00a0<\/span><\/p><\/td>

Shopee, Lazada, Tiki, <\/span>Sendo<\/span>\u00a0<\/span><\/p><\/td>

\ubca0\ud2b8\ub0a8\uc5d0\uc11c \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc<\/span>\u00a0<\/span><\/p><\/td>

Tech in Asia<\/a><\/span><\/u>\u00a0<\/span><\/p><\/td><\/tr>

\uc18c\uc15c \ubbf8\ub514\uc5b4 \uc0ac\uc6a9\ub960<\/span>\u00a0<\/span><\/p><\/td>

\uc57d <\/span>73%<\/span>\u00a0<\/span><\/p><\/td>

\uc804\uc790\uc0c1\uac70\ub798\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud65c\uc6a9\ub960<\/span>\u00a0<\/span><\/p><\/td>

We Are Social<\/a><\/span><\/u>\u00a0<\/span><\/p><\/td><\/tr>

\uc628\ub77c\uc778 \uc1fc\ud551 \ube48\ub3c4<\/span>\u00a0<\/span><\/p><\/td>

\uc6d4 <\/span>1<\/span>\ud68c \uc774\uc0c1 <\/span>88%<\/span>\u00a0<\/span><\/p><\/td>

\uc6d4 <\/span>1<\/span>\ud68c \uc774\uc0c1 \uc628\ub77c\uc778 \uc1fc\ud551\ud558\ub294 \uc0ac\uc6a9\uc790 \ube44\uc728<\/span>\u00a0<\/span><\/p><\/td>

eMarketer<\/a><\/span><\/u>\u00a0<\/span><\/p><\/td><\/tr><\/tbody><\/table>

\u00a0<\/strong><\/p>

b. \ubca0\ud2b8\ub0a8 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5 \uaddc\ubaa8 \ubcc0\ud654 (\uc5b5 \ub2ec\ub7ec \uae30\uc900)<\/strong><\/p>

<\/span><\/span><\/p>

\u00a0<\/span><\/p><\/colgroup>

2018\u00a0<\/span><\/p><\/td>

85<\/span>\uc5b5\u00a0<\/span><\/p><\/td><\/tr>

2019\u00a0<\/span><\/p><\/td>

110<\/span>\uc5b5\u00a0<\/span><\/p><\/td><\/tr>

2020\u00a0<\/span><\/p><\/td>

140<\/span>\uc5b5\u00a0<\/span><\/p><\/td><\/tr>

2021\u00a0<\/span><\/p><\/td>

170<\/span>\uc5b5\u00a0<\/span><\/p><\/td><\/tr>

2022\u00a0<\/span><\/p><\/td>

200<\/span>\uc5b5\u00a0<\/span><\/p><\/td><\/tr>

2023\u00a0<\/span><\/p><\/td>

230<\/span>\uc5b5 <\/span>(<\/span>\uc608\uc0c1<\/span>)<\/span>\u00a0<\/span><\/p><\/td><\/tr><\/tbody><\/table>

c. \uacb0\uc81c \ubc29\uc2dd \uc120\ud638\ub3c4\u00a0<\/strong><\/p><\/colgroup>

\uacb0\uc81c \ubc29\uc2dd\u00a0<\/span><\/p><\/td>

\ube44\uc728\u00a0<\/span><\/p><\/td><\/tr>

\uc804\uc790\uc9c0\uac11<\/span>(e-wallet)<\/span>\u00a0<\/span><\/p><\/td>

37%\u00a0<\/span><\/p><\/td><\/tr>

\uc740\ud589 \uce74\ub4dc\u00a0<\/span><\/p><\/td>

31%\u00a0<\/span><\/p><\/td><\/tr>

COD\u00a0<\/span><\/p><\/td>

25%\u00a0<\/span><\/p><\/td><\/tr>

\uae30\ud0c0\u00a0<\/span><\/p><\/td>

7%\u00a0<\/span><\/p><\/td><\/tr><\/tbody><\/table>

\u00a0<\/span>\u00a0<\/span><\/p>

\u00a0d. \uc8fc\uc694 \uc218\uce58 \ubc0f \ud1b5\uacc4\uc5d0 \ub300\ud55c \uc124\uba85<\/strong><\/p><\/colgroup>

\ud56d\ubaa9<\/span>\u00a0<\/span><\/p><\/td>

\uc218\uce58 \ubc0f \ud1b5\uacc4 <\/span>(2023 <\/span>\uae30\uc900<\/span>)<\/span>\u00a0<\/span><\/p><\/td>

\uc124\uba85<\/span>\u00a0<\/span><\/p><\/td><\/tr>

\uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5 \uaddc\ubaa8<\/span>\u00a0<\/span><\/p><\/td>

\uc57d <\/span>230<\/span>\uc5b5 <\/span>USD<\/span>\u00a0<\/span><\/p><\/td>

2023<\/span>\ub144 \ubca0\ud2b8\ub0a8 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5 \uc608\uc0c1 \uaddc\ubaa8<\/span>\u00a0<\/span><\/p><\/td><\/tr>

\uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960 <\/span>(CAGR)<\/span>\u00a0<\/span><\/p><\/td>

20% <\/span>\uc774\uc0c1<\/span>\u00a0<\/span><\/p><\/td>

2023<\/span>\ub144\ubd80\ud130 <\/span>2027<\/span>\ub144\uae4c\uc9c0 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc758 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960<\/span>\u00a0<\/span><\/p><\/td><\/tr>

\uc80a\uc740 \uc138\ub300<\/span>(18~35<\/span>\uc138<\/span>) <\/span>\uc778\uad6c \ube44\uc728<\/span>\u00a0<\/span><\/p><\/td>

\uc804\uccb4 \uc778\uad6c\uc758 \uc57d <\/span>35%<\/span>\u00a0<\/span><\/p><\/td>

\ubca0\ud2b8\ub0a8 \uc778\uad6c \uc911 \ub514\uc9c0\ud138 \uc18c\ube44\uc790\uac00 \ub418\ub294 \uc80a\uc740 \uc138\ub300 \ube44\uc728<\/span>\u00a0<\/span><\/p><\/td><\/tr>

\ubaa8\ubc14\uc77c \uc1fc\ud551 \ube44\uc728<\/span>\u00a0<\/span><\/p><\/td>

\uc804\uccb4 \uc804\uc790\uc0c1\uac70\ub798\uc758 \uc57d <\/span>72%<\/span>\u00a0<\/span><\/p><\/td>

\ubaa8\ubc14\uc77c \uae30\uae30\ub97c \ud1b5\ud55c \uad6c\ub9e4\uac00 \uc804\uc790\uc0c1\uac70\ub798\uc5d0\uc11c \ucc28\uc9c0\ud558\ub294 \ube44\uc728<\/span>\u00a0<\/span><\/p><\/td><\/tr>

\ub514\uc9c0\ud138 \uacb0\uc81c \uc774\uc6a9\ub960<\/span>\u00a0<\/span><\/p><\/td>

\uc57d <\/span>50% <\/span>\uc774\uc0c1<\/span>\u00a0<\/span><\/p><\/td>

18-35<\/span>\uc138 \uc5f0\ub839\ub300\uc5d0\uc11c <\/span>e-wallet <\/span>\ubc0f \ub514\uc9c0\ud138 \uacb0\uc81c \uc120\ud638\ub3c4<\/span>\u00a0<\/span><\/p><\/td><\/tr>

\uc628\ub77c\uc778 \uc1fc\ud551 \ube48\ub3c4<\/span>\u00a0<\/span><\/p><\/td>

\uc6d4 <\/span>1<\/span>\ud68c \uc774\uc0c1 \uc628\ub77c\uc778 \uc1fc\ud551\ud558\ub294 \uc0ac\uc6a9\uc790 \ube44\uc728 <\/span>88%<\/span>\u00a0<\/span><\/p><\/td>

\uc628\ub77c\uc778 \uc1fc\ud551\uc774 \uc77c\uc0c1\ud654\ub41c \uc0ac\uc6a9\uc790 \ube44\uc728<\/span>\u00a0<\/span><\/p><\/td><\/tr>

\uc8fc\uc694 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc<\/span>\u00a0<\/span><\/p><\/td>

Shopee, Lazada, Tiki, <\/span>Sendo<\/span>\u00a0<\/span><\/p><\/td>

\ubca0\ud2b8\ub0a8 \ub0b4 \uc8fc\uc694 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc<\/span>\u00a0<\/span><\/p><\/td><\/tr>

\uc18c\uc15c \ubbf8\ub514\uc5b4 \ud65c\uc6a9\ub960<\/span>\u00a0<\/span><\/p><\/td>

\uc804\uccb4 \uc778\uad6c\uc758 \uc57d <\/span>73%<\/span>\u00a0<\/span><\/p><\/td>

\ud2b9\ud788 \uc80a\uc740 \uc138\ub300\uac00 \uc8fc\uc694 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubc1b\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud65c\uc6a9\ub960<\/span>\u00a0<\/span><\/p><\/td><\/tr>

\ud658\uacbd\uce5c\ud654\uc801 \uc81c\ud488 \uc218\uc694 \uc99d\uac00\uc728<\/span>\u00a0<\/span><\/p><\/td>

\uc57d <\/span>25%<\/span>\u00a0<\/span><\/p><\/td>

\uce5c\ud658\uacbd \uc81c\ud488\uc5d0 \ub300\ud55c \uc80a\uc740 \uc138\ub300\uc758 \uad00\uc2ec\uacfc \uc218\uc694 \uc99d\uac00<\/span>\u00a0<\/span><\/p><\/td><\/tr>

\uacb0\uc81c \ubc29\uc2dd \uc120\ud638\ub3c4<\/span>\u00a0<\/span><\/p><\/td>

\uc804\uc790\uc9c0\uac11<\/span>(e-wallet) 37%, <\/span>\uc740\ud589 \uce74\ub4dc <\/span>31%, COD 25%<\/span>\u00a0<\/span><\/p><\/td>

\uc80a\uc740 \uc138\ub300\uc758 \uc8fc\uc694 \uacb0\uc81c \ubc29\uc2dd \ube44\uc728<\/span>\u00a0<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\ubca0\ud2b8\ub0a8\uc5d0\uc11c \ubc95\uc778 \uc124\ub9bd\uc744 \uc704\ud55c \ud544\uc218 \uc808\ucc28 <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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\uc678\uad6d\uc778 \ud22c\uc790\uc790\uac00 \uc804\uc790\uc0c1\uac70\ub798 \uc0ac\uc5c5\uc744 \uc704\ud574 \ubca0\ud2b8\ub0a8\uc5d0 \ubc95\uc778\uc744 \uc124\ub9bd\ud558\ub824\uba74 \ub2e4\uc74c\uacfc \uac19\uc740 \uc808\ucc28\uac00 \ud544\uc694\ud569\ub2c8\ub2e4:<\/span>\u00a0<\/span><\/p>